Corporate Social Responsibility and Sustainable Development: The Role of Community Relations

Abstract

This paper examines the relevance of corporate social responsibility and community relations on national development in this 21 century in Nigeria. The concept of corporate social responsibility emerged from the voice that required business community to examine the ethical or moral principles in order to minimize problems in the business environment and maximize the public good. It is also a social investment and an opportunity to portray goodwill within the organizational host communities. While, community relations is  said to be a public relations activity that tends to foster and nurture good neighborliness with its host community in the reciprocal interests of all concerned. This paper employed empirical secondary data, and adopted corporate social responsibility theory and development communication theory. The finding of the study emphasizes that, it is evident to corporal bodies that unless there is conducive atmosphere in their locations, they cannot operate successfully. And recommends that the company official should understand the geo-political, geo-economic and geo-social behavours of the community concerned, in order to foster harmonious co-existence. Also, should not overlook the role of community relations in creating, promoting and sustaining a good community environment. Therefore, it concludes that, to effect proper development in Nigeria, corporal social responsibility and the community relations practice should be the organizational watchword in order to foster growth and development in Nigeria

KEYWORDS: Corporal Social Responsibility, Community, Community Relations, Sustainable Development

DOI: 10.7176/NMMC/83-06

Publication date:September 30^th 2019