The Impact of Social Media on the Promotion of Commodities for Small Projects in the State of Kuwait

Abstract

The current study aimed at identifying the impact of social media on promotion of commodities for small projects in the State of Kuwait. The study population consisted of all workers in small projects, and they numbered (720) workers. A simple random sample of (250) workers was chosen. The study concluded that there is a statistically significant effect of the elements of social media (conversations, groups, participation, partnership, relations) in promoting the commodities of small projects in the State of Kuwait; the study also reached a number of recommendations, the most important of which are:

The need for those in charge to focus on social media, (Facebook, Instagram, Twitter and LinkedIn) as a means of communication with customers in order to promote of commodities for small projects in the State of Kuwait because of its characteristics and advantages, focusing on giving social media more care and attention to the mechanism of adopting credible and reliable information to reach those wishing to establish small projects in the State of Kuwait, as this information helps them in adopting their projects, the need for those in charge of social media to encourage the owners of implemented projects to share their own experiences and expertise to enhance  new projects owners.

Keywords: Social Media, Promotion of Commodities for Small Projects, Kuwait.

DOI: 10.7176/NMMC/89-03

Publication date: April 30^th 2020