The Impact of Social Media on Academic Performance of Students at Universities in Amhara Regional State

Abstract

Even if social media usage has become a common trend among university students in Ethiopia, only scant information is available about the pattern of usage and its relationship with the academic performance in this segment of the population. Therefore, the aim of this study is to assess impact of social media on academic performance of students at Universities in Amhara Regional State. For the purpose of the present investigation a descriptive cross-sectional design with quantitative data collection method was used. Multistage sampling technique was also used to select the study participants by stratified into academic unit and year of study. Data were collected by structured questionnaire. Descriptive and Inferential statistics like percentage, mean, t test, and Analysis of variance (Anova) were calculated. The study discovered that the use of social media had affected academic performance of students negatively. The findings show that there is a correlation between the students’ academic performance and their usage of social networks.

Keywords: social media, academic performance, university student

DOI: 10.7176/NMMC/95-02

Publication date: January 31^st 2021