The Seamless Integration of Reading Spaces: Traditional and Mobile Platforms Shaping the Innovative Future of Publishing Industry

Chunchen Zhang

Abstract


This article explores how traditional brick-and-mortar bookstores and mobile reading platforms can achieve seamless integration in the digital publishing era to jointly shape the innovative future of the publishing industry. By analyzing the roles of physical bookstores in cultural introduction, social interaction, and knowledge management, as well as the empowering role of artificial intelligence technology in mobile reading platforms, this article proposes strategies such as multimedia, convergence media, new terminals, and new scenarios to enrich digital reading content and open up new market territories. At the same time, the article discusses the fusion modes of traditional reading spaces and mobile reading platforms in terms of subject, content, and channels, emphasizing the importance of cross-media cooperation.

Keywords: Reading Space; Physical Bookstores; Mobile Reading; Artificial Intelligence; Media Convergence

DOI: 10.7176/NMMC/107-05

Data of Publication: February 28th 2025


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ISSN (Paper)2224-3267 ISSN (Online)2224-3275

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