Media, Environmental Sustainability and National Development in Nigeria

Abstract

This paper takes a look at Media, Environmental sustainability and Nigeria National development against the backdrop of a rapidly changing climate, with dire consequences for human comfort and survival. The theoretical framework for the qualitative study is the development media theory which attempts to explain the normative behaviour of the mass media in the developing countries. Relying on existing published work as well as observations, certain conclusions were inevitable. The paper found that the state of the environment is pitiable. Ironically, human beings, the greatest beneficiaries of the earth’s resources, are the most guilty in destroying it through such actions as water/air pollution, over grazing, illegal felling of trees, excessive and unapproved hunting, etc. All these activities put the flora and fauna at risk, and deplete the ozone layer. The realization that the earth is endangered has prompted several human reactions including the convening of summits to address the problem and proffer appropriate solutions. It is suggested that persons in authority must think through the problem of environmental sustainability and come up with incisive and workable solutions in addition to other approaches.