How to Retain the ‘Core- Employees’ Through HR Practices? An Empirical Study of Public & Private Sector Universities of Khyber Pakhtunkhwa (KP), Pakistan

Muhammad Salman Ahmad, Muhammad Imran Wazir, Syed Mudasser Abbas, Madad Ali, Fahad Asmi


This study investigates the influence and effectiveness of Human Resource Management Practices which will help organization to sustain the “core-employees”.  Employee retention is one of the challenges facing many business organizations today. This empirical study examined the current Human Resource Management practices in Higher education institution of Khyber Pakhtunkhwa. In particular, the study identifies those elements of HRM, which strongly influence the “Core-employees” to stay in the organization, because organizations inclination now days depend on upon knowledge base human capital and due to the emergence of new Public & Private sector universities in Khyber Pakhtunkhwa, most of the universities are facing employees turnover. In this study employee of both Public & Private sector universities of Khyber Pakhtunkhwa is targeted, in order to extract information regarding HRM practices that which factor significantly influence these core employees to stay in the organization. For this study One hundred and thirty participants were selected from thirteen Public and Private sectors universities of Khyber Pakhtunkhwa. Through stratified random sampling method. The constructs of the study were measured using five-point Likert rating scale.

Keywords: Employees Retention, HRM Practices, Core employees, Reward and Recognition, Compensation.

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ISSN (Paper)2224-5731 ISSN (Online)2225-0972

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