Ideal Business Policy Model For Small Traders

Abstract

This study purpose is to find an ideal business policy model for small traders. The research object is small traders who have traditional shops in Singosari, Malang Regency. The samples are eight traditional shop owners. One mini market manager and one local community store are selected as key informants to decide other informants with snowball sampling. The grounded theory approaches is followed based on Strauss and Corbin (1998), namely: 1) Important Statements), 2) Open Coding, 3) Axial Coding, 4) Selective Coding, and 5) Existing Models. This study found five propositions. Proposition 1, Strengthening the rules, protecting the government, and community role affect to the strengthen of PERDA (regional regulations) on ideal business for small traders. Proposition 2: Increased marketing, entrepreneurship, and experience affect to improve ideal traditional shop models for small traders. Proposition 3: Religious enhancement affect to increase ideal traditional shop models for small traders. Proposition 4: Higher threats, family coverage, and management weaknesses affect to increase ideal traditional shop models for small traders. Proposition 5: Strengthening traditional shop excellence and social capital affect to increase ideal traditional shop models for small traders.

Keywords: traditional shops, small traders, mini markets, business policies, grounded theory