Traditional Markets Community Empowerment Model in Good Governance Approach (Studies of the Bunder Market Merchants Empowerment in Healthy Markets Program in Sragen Regency of Indonesia)

Abstract

This research on model of traditional markets community empowerment in good governance approach of Bunder Healthy Market Program in Sragen City is aimed to analyze, interpret and describe several objectives, which are: 1). the implementation of a Healthy Market Program; 2). the role of local government, private, and market community through Healthy Markets Program; and 3). develop an alternative model of market community empowerment in good governance perspective. This study used qualitative research method in which data were collected through observations, in-depth interviews, documentation and focused group discussion techniques. Qualitative data analysis was chosen as the technique of data analysis. The Bunder Market Community Empowerment Program is a partnership program among the three parties namely: Sragen Regency Local Government, private sector which was Yayasan Danamon Peduli (YDP) through its CSR, and the merchants of Bunder traditional market community by participating in the program. The findings showed that the process of market community empowerment through Healthy Market Program has been established successfully in governance perspective. It can be witnessed from the habitual changes of the market community, with in particular, has been heading toward health behaviors such as hygienic awareness and waste management.

Keywords: community empowerment, governance, healthy market.