Zero-Size Body Physique and Fashion Models’ Health

Abstract

The purpose of this research is to study the effect of zero size body type structure on model’s health. It is an emerging concept of modeling with zero size body type on ramp in fashion industry of Pakistan. General public specifically females who likes the fashion become the part of this research. Restricted non probability sampling technique was used. After applying statistical test based on sig value, the coefficient indicates, only a positive relationship between designers prefers zero size for their collection and zero-size model looks good on ramp, designers prefer zero size for their collection shows a negative relationship. Table 3 clearly shows that these independent variables (zero size is harmful to health, zero size model looks good on ramp, designers prefer zero size for their collection) have higher significance because their sig values are less than 5%.

Keywords: Zero Body Size, Fashion, Models’ Health.