Media Ethics: Choosing the Right Way to Serve

Abstract

“We must remember that in time of war what is said on the enemy’s side of the front is always propaganda, and what is said on our side of the front is truth and righteousness, the cause of humanity and a crusade for peace.”Walter LippmannThis paper presents an overview of the vital role the media which it can play in positive social change, particularly with respect to the Ethics. It deals with the issues regarding to those area of society where the military is most important. It shows that the media popularity can have a very big impact on societal change such as bringing the literacy level regarding the operations of the military up to a certain mark Media ethics is the subdivision of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton advertising. As social media usage continues to rise, it’s only natural that statistic correlations will be made about the individuals who use the medium. This isn’t a bad thing; it’s common to deep-dive into demographic information and behavioral data. While there will always be exceptions to the “correlations” that emerge from such data, universal truths about social networking usage and user behavior can be valuable. Keywords: Media, Ethics, Social Networks, Social Responsibility, Privacy