Utilization of Communication Strategy for Improving Communication Process Simantri Program in Province of Bali

Abstract

The process of communication between facilitators and farmers do not result in behavioral changes especially in the aspect of the application, so the success rate Simantri program has not been in line with expectations. Based on these problems, need to be designed model of communication strategies to improve the effectiveness of the communication process Simantri Program. The design strategy based communications analysis unit executing Simantri farmer groups totaling 50 groups. From farmer groups that sample set 100 farmers and 50 facilitators as respondents using purposive sampling technique. Data were collected using survey method with interview techniques and in-depth interview. The design of the communication strategy model using PLS-SEM models with specific analytical tools, namely SmartPLS version 2.0 M3. Presentation of the research results using descriptive method.

Design of communication strategy models have compatibility and a high level of relevant predictive. The communication strategy has a positive relationship with the communication process, communication processes influencing behavior changes of farmers, and the farmers' behavior determines the success Simantri

The communication strategy can improve the communication process Simantri Program by following the activities of the communication resource planning, communication resource management and operational tactics of communication.

Keywords: communication resource planning, communication resource management, operational tactics of communication.