Perceptual Map (PM) and Management Students Satisfaction Index (MSSI): A Road Map for Academic Excellence

Abstract

This paper aims to develop perceptual mapping (PM) and Management student’s satisfaction index (MSSI) in Indian context. On the basis of available pertinent literature and theoretical contemplations on students’ satisfaction for management education (MEQUAL), generic ACSI method was followed through average weighted index to estimate the proposed satisfaction index in different formats on management institutions viz. public university, private university, affiliated institutions and autonomous institutions. Partial least square method and multi-dimensional scaling have been used for perceptual mapping to understand the attributional contrast among different formats of management institutions. Perceptual map showed academic aspect and physical support are perceived more favourably in public and autonomous institutions while behavioral response and professional assurance is high in private and affiliated institutions. Institute Industry Interaction is found to equally appealing in all formats of management institutions. It is an empirical investigation on management students satisfaction through service quality framework (MEQUAL scale). The paper expands management education service satisfaction and develops an index that can be used to rate or comprehend satisfaction altitude of students as academic service instilled to students (service recipient). Researcher/ faculty members who plans to do a student satisfaction study could benefit from the proposed model as it will provide valuable insights about the academic interactions with students and other stakeholders (promoter/ administrator) of management education in Indian states. This paper provides a significant theoretical scaffold for estimating satisfaction index, perceptual positions, comparative ratings and causal structured model for management students. It will also guide other stakeholders for academic excellence in management education.

Keywords: Satisfaction Index, Students satisfaction, Service Quality, Management Education

DOI: 10.7176/RHSS/12-23-02

Publication date: December 31^st 2022