Kodak Stunning Journey of Fortune to Misfortune (A Case Study - Financial Analysis)

Abstract

How an organization that had been fortunate over a century with a dominant position in the market, led to briskly misfortune and bankruptcy within short span of time. The entire case study emphasizes the stunning bankruptcy of Kodak. The gloomy journey of market giant, that had a lion’s share of imaging world industry and that had positioned the name of photography to its recognition “Kodaking”, has been over to ouster from the market. The general purpose of the research is to analyze the financial position of a company by applying financial analysis tools and check the consistency of results. The specific purpose of the research is to conclude the critical issues that have caused organization downfall by evidential support. Data collection has been made in this study on empirical basis and by the use of company annual reports, results & conclusions have been drawn. The prior segment of report shows the financial results and post segment represents the issues regarding failure of Kodak and suggests recommendations to rebuild the company. The research is significantly shown consistent results and reasons. It is widespread useful for business institutions especially for graduate professionals & organizations to envision the vision and insight about financial operations and consequences. It can be helpful to forecast future objectives and drives for sustainability and profitability of an organization.

Keywords: Kodak, Canon, Bankruptcy, Ratio Analysis, DuPont’s system of analysis, Trend Analysis.