Strategic Financial Planning: An Option for Predicting the Performance of Quoted Companies in Nigeria (A Study of 2009 Guinness PLC Annual Reports)

Abstract

The study examines strategic financial planning as an option for predicting the performance of quoted companies in Nigeria using 2009 Guinness PlC annual reports. Secondary data was used and sourced from annual reports of Guinness Plc and Edward Altman’s discriminant financial model was formulated to test the financial soundness and stability of the company. The analysis shows that Guinness PLC will not fail because the result is above 2.675 as stipulated in the model. The study therefore, recommends that Guinness PLC should improve on the quality of products so as to increase the market value of shares. The company should emphasize on manpower training that will enable them to respond to the increasing customers’ demand. Investors should invest massively in the company’s shares in the stock market because Guinness PLC       is financially sound and stable.

Keywords: Strategic Financial Planning, Predicting, Performance, Quoted    Companies, Nigeria