Considerations for Effective Distribution of Banking Services in Nigeria

Abstract

In recent time, service delivery and distribution effectiveness of bank services have been jeopardized and many of today’s customers of banks have critically complaint about poor service delivery and inconsistent services distribution. In this work, we demonstrated the considerations towards providing effective banking services distribution in Nigeria. We identified the objectives to include: to find whether significant relationship exist between service delivery of banks and consumers choice and to ascertain the extent to which of excellence of bank services distribution on the growth and survival of Nigerian banks. To accomplish these objectives, the study utilizes survey design to seek responses from 30 Staff of the three selected banks in Nigeria. Questionnaire was used and the data from questionnaire were analyzed using frequency table. Statistic proportion test (x²) Chi-square was used in testing the the hypotheses. Having done the analysis, the research findings show that significant relationships exist between bank-service delivery and Consumers choice of Banks. Excellency in bank-service delivery and distribution can have positive impact on the growth and survival of Nigerian banks. Based on these, we recommend that there should be improvement in bank service-delivery and also, Nigerian banks must enhanced and advanced their distribution participants as well as improve their service process in order to stimulate repeat patronage from existing customers.

Keywords: Service Delivery, Efficiency, Distribution, Bank-Services and Financial Sector.