Prospects and Challenges of Electronic Banking in Société Generale Ghana Limited: Evidence from Accra Metropolis

Abstract

The study examines   the prospects and challenges of E-banking using SOCIETE GENERALE GHANA LTD in Greater Accra, Region of Ghana. Simple random sampling technique was used to sample Ninety (90) respondents for the study. Data was collected with structured questionnaires. Descriptive and inferential statistics were used to analyse the data. The results revealed that about 97%   of respondents used E-banking products. These products include: ATM, text message, internet. Electronic mail, and Telephone. ATM is most popular E-banking products used by the respondents. The study further revealed the following benefits which the respondents derived from the use of E-banking products:  saving of time, quickness in banking transactions, easy access to account details and reduction of long queues in banking halls. According to the study, customer satisfaction and competition from other banks were the main influencing factors for E-banking adoption. Notwithstanding E-banking advantages, it is confronted with challenges such as frequent network failure, high bank charges, limit on amount of cash withdrawal and wrong debit was identified as the paramount challenges. Nevertheless, respondents recommended that for effective E-banking system, customer education and marketing of E-banking products should be the key strategy to use to attract more customers, increasing security for E-banking products, reduction of charges of E-banking products and increasing more ATM outlets in the country.

Keywords: electronic banking, Ghana, Universal bank,