Financial Literacy and Investment Decisions Among Traders in the Techiman Municipality

Abstract

The goal of this study was to explore financial literacy and investment decisions among traders in the Techiman Municipality. A sample size of 150 respondents selected for the study. Convenience sampling technique was employed for the study. Questionnaire was employed for the study. Based on the findings it was established that traders lack knowledge in investment. Most of the respondents did not understand the concept of liquidity which describes the extent to which an asset can be promptly bought or sold in the market without affecting the asset's price. Additionally, the study indicated a strong positive relationship between financial literacy and investment decisions. It was realized that that 38.5% of the variations in the investment decisions are accounted for by the changes in the financial knowledge of the trader. The study recommended that more financial literacy programmes should be organized by the financial institution to create awareness. The government should also include financial literacy in the educational curriculum of the basic or elementary schools and higher learning institutions.

Keywords: Financial literacy, investment decisions, traders

DOI: 10.7176/RJFA/10-6-07

Publication date:March 31^st 2019