Research Journal of Finance and Accounting
A Study on Relationship Gap between Investors and Share Brokers
Abstract
Successful implementation of CRM is the key for success of Share broking institutions. The study has been carried out to find out the relationship between share brokers and investors. The data and information have been collected from 150 share brokers and 450 investors from Coimbatore Tamilnadu, India. The share brokers are disagreed with the customer never trust us and the customer does not mind to sacrifice his gain to remain with the share broker while, they are neutral with the customer never trust us and the customer never care us. The study further revels there are gap in service relationship between investors and share brokers. It is recommended that the share brokers have to improve their strategies to improve relationship.
Key words: Relationship Management, Share brokers, Gap analysis
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ISSN (Paper)2222-1697 ISSN (Online)2222-2847
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