Determinant of Smartphone Purchase Intention of the Office Staffs in the North of Vietnam

Abstract

Nowadays, smartphone is one of the most popular mobile devices to make calls and send texts. Moreover, you can use smartphone to take pictures with high quality, listen music or play video. This study investigates the relationship between product quality, price, design, features, band name and purchase intention of a smart phone. To do so, a survey was conducted by distributing 250 questionnaires in some of different offices in North of Vietnam. The Pearson Correlation was applied for the data analysis. The results show that there is a positive and significant relationship among product quality, price, design, features, band name and purchase intention. Based on these results, it seems that the smart phone company needs to develop marketing strategy to increase purchase intention of office staffs.

Keywords: smartphone, purchase intention, office staff, in the North of Vietnam

DOI: 10.7176/RJFA/11-24-02

Publication date: December 31^st 2020