| Journal | Issue | Title | |
| Journal of Marketing and Consumer Research | Vol 12 (2015) | Impact of Brand Awareness and Loyalty on Brand Equity | Abstract PDF |
| Muhammad Asif | |||
| Journal of Marketing and Consumer Research | Vol 14 (2015) | Impact of Participative Decision Making and Demographic Characteristics on Job Performance of University Academic Staff: Evidence from Universiti Utara Malaysia | Abstract PDF |
| Ruswiati Surya saputra, Kashif Akram Muhammad Aliyan Perkasa | |||
| Journal of Marketing and Consumer Research | Vol 14 (2015) | Impact of Brand positioning strategies on consumer standpoint (A consumer’s Perception) | Abstract PDF |
| Muhammad Azmat Abdul Sami Lakhani | |||
| Journal of Marketing and Consumer Research | Vol 15 (2015) | Impact of Applying of Ansoff Model on Marketing Performance for Saudi Foodstuff Companies | Abstract PDF |
| Ghaleb M. Al-Bostanji | |||
| Journal of Marketing and Consumer Research | Vol 15 (2015) | Impact of Online Marketing Practices on E- Business Models in India: Choice as a Determinant | Abstract PDF |
| Neeraj Mathur Archi Mathur | |||
| Journal of Marketing and Consumer Research | Vol 15 (2015) | Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan | Abstract PDF |
| Faheem Ahmed | |||
| Journal of Marketing and Consumer Research | Vol 15 (2015) | Impact of Customer Satisfaction, Service Quality, Brand Image on Purchase Intention | Abstract PDF |
| Waqas Mehmood Waqas Mehmood | |||
| Journal of Marketing and Consumer Research | Vol 16 (2015) | Impact of Celebrity Endorsement on Consumer Buying Behavior | Abstract PDF |
| Rizwan Raheem Ahmed, Sumeet Kumar Seedani, Manoj Kumar Ahuja, Sagar Kumar Paryani | |||
| Journal of Marketing and Consumer Research | Vol 16 (2015) | Impact of Product Packaging on Consumers Buying Behavior: Evidence from Karachi | Abstract PDF |
| Mahera Mazhar, Sayeda Daud, Sana Arz Bhutto, Muhammad Mubin | |||
| Journal of Marketing and Consumer Research | Vol 16 (2015) | Impact of the Product Packaging on the Consumer Buying Behavior | Abstract PDF |
| Muhammad Amin, Muhammad Imran, Nasir Abbas, Urfa Rauf | |||
| Journal of Marketing and Consumer Research | Vol 17 (2015) | Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi | Abstract PDF |
| Uzma Naz Samreen Lohdi | |||
| Journal of Marketing and Consumer Research | Vol 18 (2015) | Impact of Knowledge Leadership on Performance; Moderating Role of Customer Knowledge Management | Abstract PDF |
| Ghazala Shaheen | |||
| Journal of Marketing and Consumer Research | Vol 18 (2015) | Impact of Word-of-Mouth on Brand Engagement: An Empirical Study of Evolving Garment Brands of Pakistan | Abstract PDF |
| Ishtiaq Ahmed Malik | |||
| Journal of Marketing and Consumer Research | Vol 18 (2015) | Impact of Deceptive Marketing on Consumers Behavior: A Case of Cellular Industry of Pakistan | Abstract PDF |
| Shaista Kamal Khan, Nishwa Saeed, Mahnoor Feroz, Sehrish Liaqaut, Ayesha Khan, Zohra Jabeen | |||
| Journal of Marketing and Consumer Research | Vol 19 (2016) | Impact of Labeling and Packaging on Consumer Buying Behavior | Abstract PDF |
| Shaista Kamal Khan | |||
| Journal of Marketing and Consumer Research | Vol 20 (2016) | Impact of Marketing Mix Elements on Satisfaction: Mediating Effect of Brand Awareness | Abstract PDF |
| Sonika Harjot Singh | |||
| Journal of Marketing and Consumer Research | Vol 22 (2016) | Impact of Animated Advertisement on Adult Impulse Buying Behavior of Pakistan | Abstract PDF |
| Rizwan Khalid | |||
| Journal of Marketing and Consumer Research | Vol 25 (2016) | Impact of Corporate Governance on Firm Financial Performance in Financial Sector | Abstract PDF |
| Muhammad Azam | |||
| Journal of Marketing and Consumer Research | Vol 25 (2016) | Impact of Brand Recall on Customer Purchase Intention | Abstract PDF |
| Bilal Ahmed Memon | |||
| Journal of Marketing and Consumer Research | Vol 27 (2016) | Impact of Marketing Strategies on Customers’ Satisfaction in Nigeria Bottling Company (NBC) Yola Depot (2008-2016) | Abstract PDF |
| Apuke Destiny Oberiri | |||
| Journal of Marketing and Consumer Research | Vol 31 (2017) | Impact of Celebrity Endorsement on Customer’s Purchase Intention: Evidence from University Students of Karachi | Abstract PDF |
| Aurangzeb . | |||
| Journal of Marketing and Consumer Research | Vol 31 (2017) | Impact of Emotional Ads, Online Ads and Repetition Ads on Customer Buying Behavior | Abstract PDF |
| Yasir Karim | |||
| Journal of Marketing and Consumer Research | Vol 36 (2017) | Impact of Marketing Strategies on the Performance of Soft-Drinks Manufacturing Companies in North-Central, Nigeria | Abstract PDF |
| Ojoma John Sunday, Bello Ayuba | |||
| Journal of Marketing and Consumer Research | Vol 37 (2017) | Impact of Product Innovation on Organisational Performance (A Survey of Nestle Nigeria Plc) | Abstract PDF |
| ONIKOYI, IDRIS ADEGBOYEGA | |||
| Journal of Marketing and Consumer Research | Vol 41 (2017) | Impact of Print Advertising on Brand Image and Consumer | Abstract PDF |
| Aziz Ahmed Chaudhry | |||
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