Vol 27 (2016) Journal of Marketing and Consumer Research

Vol 27 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Dairy Production and Marketing Systems in Kaffa and Sheka Zones, Southern Ethiopia PDF
Kassa Tarekegn 1-6
Framework of Church Accounting in Nigeria: Pragmatic Examination of the Problems, Prospects and Financial Implications of Proliferation of Churches PDF
Oti, Peter A., Asuquo, Akabom-Ita 7-21
Evaluation of Determinant Awareness Factors for the Purchase Decision of Food Items in Bangladesh: An Empirical Study PDF
Dey MOURI, Bhattacharjee DIPANWITA 22-29
Factors Influencing Customers Buying Behavior PDF
A. ANANDA KUMAR 30-34
Impact of Marketing Strategies on Customers’ Satisfaction in Nigeria Bottling Company (NBC) Yola Depot (2008-2016) PDF
Apuke Destiny Oberiri 35-54
Influence of Interactional Justice Strategy on Recovery Satisfaction among Customers of Mobile Money Services in Kenya PDF
Catherine Ngahu, Francis Kibera, Peter Kobonyo 55-61
An Assessment of Customer Satisfaction with GSM Service Quality in Cross River State, Nigeria PDF
Amadi, Christan, Essien, Eyo Emmanuel 62-70
Evaluation of Selected Theories as Applicable to Marketing and Consumer Research PDF
Onigbinde Isaac Oladepo, Ojo James Olanipekun 71-80
Portrayal of Women in National and International Advertisements in Pakistani Magazines: Why Need to Rethink PDF
Syed Hassan Raza, Sana Noor 81-91
The Effect of Quality of Service on Customers’ Loyalty to Financial Institutions: A Survey of Financial Institutions in Nyahururu Town, Kenya PDF
Mary Wairimu Njuguna, Elizabeth N. Makokha, Gichuhi M. David 92-98

 

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Vol 26 (2016) Journal of Marketing and Consumer Research

Vol 26 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Analysis of Market Prices of Selected Agricultural Commodities in Akwa Ibom State (1996-2014) PDF
Ekanem Abasiekong Etuk, Mfonobong Okokon Effiong 1-6
Structure and Performance of Vegetable Marketing in East Shoa Zone, Oromia Region, Ethiopia PDF
Dawit Setegn Hailegiorgis 7-16
An Analyses of Onion Marketing in Toro District of Toro Local Government Area in Bauchi State, Nigeria PDF
Ibrahim, Iro I, Nanven, A. D, Adeniyi, T. O, Gloria, P. M, Zwalnan, D. N, Jameela, A, Umar, U. M 17-22
Marketing Strategies Impact on Banking Indusetry (A Case Study of Fidelity Bank of Nigeria Plc) PDF
Ruth Haruna Wazis, Mobayo Olusegun Temitope, Iliya Usmana 23-30
Effect of Brand Equity Dimension on Purchasing Behavior (Case Study: Aroma Bakery and Cake Shop in Medan) PDF
Iskandar M. Pulungan, Ujang Sumarwan, Megawati Simanjuntak 31-39
An Analysis of Customer Services Quality on Basis of Customer Appearance: Evidence from Continental Restaurant Sector of Bahawalpur, Pakistan PDF
Muhammad Mehtab Qureshi 40-58
The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya PDF
Ojala Daphen Otieno 59-64
Internal Branding among SMEs and Employees’ Supporting Behaviours in Ghana PDF
Hayford Amegbe 65-72
Procedural Justice Complaints Resolution Strategies and Customer Satisfaction in Kenya’s Insurance Industry PDF
Chepkwony Joel 73-84
Transformation of Retail Shopping Preferences Among the Customers of Sylhet City: A Survey Study PDF
Abu Sadat Mohammed Sayem 85-98
Analysis of Potato Seed Tuber Value Chain: Implication for Private Sector Development: The Case of Small Scale Farmers in Jeldu District of West Shewa Zone, Oromia, Ethiopia PDF
Getachew Biru 99-111
The Impact of Celebrity Endorsement on Consumer Buying Behavior PDF
Humaira Mansoor Malik 112-127

 

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Vol 24 (2016) Journal of Marketing and Consumer Research

Vol 24 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth PDF
Ahmad Bilal Khilji 1-7
Analysis of the Consumer’s Preferences about Goods Produced by Procter & Gamble and Unilever Pakistan: Case of Peshawar PDF
Faizan Ur Rehamn 8-24
Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration PDF
Mulugeta Girma 25-33
Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh PDF
Mohammad Muzahidul Islam, Jian Xiaoying 34-40
Assessment of Traditional Dairy Production, Milk Marketing and Processing System: In the Case of Alle Woreda, Segen Peoples Zone, Southern Ethiopia PDF
Amistu K 41-47
Brand Extensions and Different Types of Consumer Attitude PDF
Hamid reza saedi 48-56
Measuring E-Service Quality from the Customers’ Perspective: An Empirical Study on Banking Services PDF
Masoud Askari 57-68
Sri Lankan Consumer Attitudes towards Healthy Meals PDF
Nisha Anupama Jayasuriya 69-79
Assessment of the Quality of coffee parchments in Southern Highlands of Tanzania: A case of Mbozi District in Songwe Region PDF
Muyengi, Zakaria, Mariam Mtunguja, Aziz Mtambo, Iddi Chamshama, Francis Ndunguru, Tito Njowela, Alfonce Nanyanga, Wilfred Kayombo, Steven Kihwele 80-85
Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry PDF
Peary Kilei, Jane Omwenga, Mike Iravo 86-96
Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya PDF
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo 97-111
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya’s Banking Sector PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga 112-124
Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria PDF
RUTH HARUNA WAZIS, AITIYA WAZIS 125-130
A prospective study of research centers at the University of Baghdad PDF
Wesal Abdullah Hussein 131-135

 

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Vol 24 (2016) Journal of Marketing and Consumer Research

Vol 24 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth PDF
Ahmad Bilal Khilji 1-7
Analysis of the Consumer’s Preferences about Goods Produced by Procter & Gamble and Unilever Pakistan: Case of Peshawar PDF
Faizan Ur Rehamn 8-24
Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration PDF
Mulugeta Girma 25-33
Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh PDF
Mohammad Muzahidul Islam, Jian Xiaoying 34-40
Assessment of Traditional Dairy Production, Milk Marketing and Processing System: In the Case of Alle Woreda, Segen Peoples Zone, Southern Ethiopia PDF
Amistu K 41-47
Brand Extensions and Different Types of Consumer Attitude PDF
Hamid reza saedi 48-56
Measuring E-Service Quality from the Customers’ Perspective: An Empirical Study on Banking Services PDF
Masoud Askari 57-68
Sri Lankan Consumer Attitudes towards Healthy Meals PDF
Nisha Anupama Jayasuriya 69-79
Assessment of the Quality of coffee parchments in Southern Highlands of Tanzania: A case of Mbozi District in Songwe Region PDF
Muyengi, Zakaria, Mariam Mtunguja, Aziz Mtambo, Iddi Chamshama, Francis Ndunguru, Tito Njowela, Alfonce Nanyanga, Wilfred Kayombo, Steven Kihwele 80-85
Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry PDF
Peary Kilei, Jane Omwenga, Mike Iravo 86-96
Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya PDF
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo 97-111
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya’s Banking Sector PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga 112-124
Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria PDF
RUTH HARUNA WAZIS, AITIYA WAZIS 125-130
A prospective study of research centers at the University of Baghdad PDF
Wesal Abdullah Hussein 131-135

 

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Vol 22 (2016) Journal of Marketing and Consumer Research

Vol 22 (2016)

Table of Contents

Articles

Agency Problems, Product Market Competition and Dividend Policies in Pakistan PDF
Muhammad Rizwan Ullah 1-6
Cattle and Camel Milk Production and Marketing: The Case Study in Aysaita Woreda, Awsi Rasu of Afar Regional State, Ethiopia PDF
Hanfere Mohammed 7-24
Service Quality on Customer Satisfaction of ITC Gardenia, Bengaluru- A Conceptual Study PDF
Jasmine Simi A.H Hrishika S 25-29
Impact of Animated Advertisement on Adult Impulse Buying Behavior of Pakistan PDF
Rizwan Khalid 30-37
A Conceptual Model in Marketing: Celebrity Endorsement, Brand Credibility and Brand Equity PDF
Vahid reza mirabi Masoud lajevardi 38-43
Understanding Decision Making of Consumers through Advertising Strategy and Integrated Marketing PDF
Bandar Khalaf Alharthey 44-50
Challenges and Opportunities of Marketing Fruit and Vegetables at Logia, Northeastern Ethiopia. The Case of Onion, Tomato and Banana PDF
Muluneh Bekele Kebenu Feyisa, Shimelis Getu 51-58
Market Marginal Analysis of Peas in Khyber Pakhtunkhwa PDF ()
Aasif Awan Syed Asghar Ali Shah 59-67
The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry PDF
Salelaw, Gashaw Tibebe, Amanpreet Singh 68-81
Investigating the Sensorial Marketing Methods in UK Clothing Retail Sector PDF
Muhammad Sajid Saeed, Mahsan Alsaiary, Iffat Batool 82-89
The Sensorial Marketing Methods Employed by the UK Fashion Retail Industry PDF
Muhammad Sajid Saeed, Mahsan Mubarak Alsiari, Iffat Batool 90-97
Assessments of Cereal Marketing System in Borana Zone, Southern Ethiopia PDF
Dirriba Mangistu Tamiru Amanu 98-102
Employees’ Satisfaction Is It an Antecedent of Customers’ Satisfaction: An Empirical Study on the Five and Four Star Hotels in the Kingdom of Bahrain PDF
Mohamed Atteia 103-114

 

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Vol 21 (2016) Journal of Marketing and Consumer Research

Vol 21 (2016)

Table of Contents

Articles

The Effect of Market Segmentation Strategy and Positioning on Customer and Its Impact on Customer Satisfaction on Sundanese Restaurant in Bandung City PDF
Suparman Ali 1-13
Economic Analysis of Banana Production under Contract Farming in Sindh Pakistan PDF
Irfana Noor Memon 14-21
The Impact of Marketing Intelligence on Innovation and Technological Entrepreneurship in Jordan Telecommunication Company ( Empirical Study ) PDF
Ali Falah al-zoubi 22-40
Determinants of Market Participation among Kocho Producers in Hadiya Zone, Southern Region, Ethiopia PDF
Nuri Lefebo 41-49
Determinant Factors of Satisfaction and the Implications to Customer Loyalty of Syariah Public Bank in Malang Indonesia PDF
Erni Susana, Widji Astuti, Achmad Firdiansjah 50-59
The Relationship between Charismatic Leadership, Work Engagement, and Organizational Citizenship Behaviors and Job Responsibilities PDF
Muhammad Ikram Ul Haq, Yasir Aftab Farooqi, Muhammad Ahmad 60-66
Sense Marketing, Experiential Marketing, Customer Satisfaction and Repurchase Intention PDF
Farshad faezy razi Masoud lajevardi 67-73

 

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Vol 19 (2016) Journal of Marketing and Consumer Research

Vol 19 (2016)

Table of Contents

Articles

An Empirical Analysis of Socio-Economic Profile of the Consumers of the Sugar Free Sweeteners in Chennai City PDF
Balaji.S S.Ramachandran 1-5
Factors Impacting the Buying Behavior of Housewives towards Hypermarkets in Karachi PDF
Rizwan Raheem Ahmed, Mujtaba Zamir Shamil Yazdani, Salahuddin Mehmood 6-12
Impact of Labeling and Packaging on Consumer Buying Behavior PDF
Shaista Kamal Khan 13-21
Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan PDF
Abdul Ghafoor Awan 22-30
The Analysis of Retail Store’s Attitudes towards Product Attributes of XYZ Brand of Paint and Its Competitors PDF
R. Pujiyono, Ujang Sumarwan, Hartoyo . 31-44
Contemporary Analysis of Ads and Their Impact on Customer Loyalty (Case of Consumable Goods) PDF
Ahsan Jamal Baig 45-62
The Implementation of Kredit Usaha Rakyat Granting on Market Traders Who Are the Customers of Bank Rakyat Indonesia in Tawangalun Banyuwangi PDF
Sonny Leksono 63-69
A Hospital Case Study: The Effect of MCSQ and Cose on Service Performance And Customer Satisfaction PDF
Kokok Adi Prayogo, Widji Astuti, Achmad Firdiansjah 70-79
Testing for Cointegration and Granger Causality: Evidence from Selected Indigenous Egg Markets in Kenya PDF
Dennis O. Olila, Kenneth Wanjau, Kennedy Pambo, Evans L. Chimoita, Timothy Odipo 80-94
Factors affecting online shopping behavior of consumers in Pakistan PDF
Anum Tariq, Basit Bashir, Muhammad Adnan Shad, Ahmed Zahid Main, Muhammad Ali Dar 95-100
Financial Strategy as a Support Mechanism for the Removal and Resolution of Distress in the Nigerian Banking Sector PDF
Nuhu Kabu Maina 101-119

 

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Vol 18 (2015) Journal of Marketing and Consumer Research

Vol 18 (2015)

Table of Contents

Articles

‘Impact of Consumer Self Concept and Consumer Life Style on Luxury Goods Purchases’: “A Case of Females in Karachi PDF
UZMA NAZ 1-7
The Study Influence Web Advertisement on Consumer Behavior of Educational Sector at Timergara District Dir Lower Khyber Pakhtunkhwa Pakistan PDF
Qismat Ullah Khan 8-21
The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry PDF
Salelaw, Gashaw Tibebe 22-36
Taxonomy of Consumer Confusion and Word of Mouth PDF
Salma Bibi Sajid Iqbal 37-43
Impact of Knowledge Leadership on Performance; Moderating Role of Customer Knowledge Management PDF
Ghazala Shaheen 44-52
Determinants of the Household Consumption of Eggs in Oyo State A Case Study of Ibarapa Central Local Government PDF
Oluwafemi Zacchaeus Olaniyi, Adeoye Adelayo, Olojede Mary O., Adedamola Rasak 53-59
Behavioral Measurement of Young Generation towards Brand Products in Saudi Arabia: Al- Hassa Case Study PDF
Hussain Al Salamin, Jalal Al-Baqshi, Mustafa Al Rasasi, Haitham Al Salem 60-66
Performance Effects of Strategic Marketing Management in the Nigerian Telecoms Industry: Empirical Insight from Globacoms Ltd. PDF
Amisu, Oluwatobi Adekunle, Otegbade Taiwo Olatunde, Shomade Salam Oluwatobi 67-72
Impact of Word-of-Mouth on Brand Engagement: An Empirical Study of Evolving Garment Brands of Pakistan PDF
Ishtiaq Ahmed Malik 73-79
Visual Merchandising: Does it Matter for Your Brands? PDF
Umar Niazi 80-85
Gender Portrayal and Sex Relevance of Advertising which Makes It Valuable PDF
Mohammad Imran Qureshi 86-90
Impact of Deceptive Marketing on Consumers Behavior: A Case of Cellular Industry of Pakistan PDF
Shaista Kamal Khan, Nishwa Saeed, Mahnoor Feroz, Sehrish Liaqaut, Ayesha Khan, Zohra Jabeen 91-100
The Mediating Effect of Consumers’ Purchase Intention: A Perspective of Online Shopping Behavior among Generation Y PDF
Lim Yi Jin, Abdullah Osman, Arman Hadi Abdul Manaf, Muhammad Safizal Abdullah 101-112

 

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Vol 17 (2015) Journal of Marketing and Consumer Research

Vol 17 (2015)

Table of Contents

Articles

Advertisement for Communication Effecting Consumer Behavior PDF
Uma Shankar Singh, Osman Sahin 1-11
Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi PDF
Javeria Aslam, Samreen Lodhi 12-19
Explanation of the Relationship between Social, Cultural & Economic Literacies and Strategic Development of Tourism Marketing (Case Study: Incoming Tourists to Kashan, Iran) PDF
Mostafa Jafari, Shadi Alinaghi Pour, Omid Mahdie 20-31
Factors Leading to Brand Switching in Cellular Phones: A Case of Pakistan PDF
HIRA ASHFAQ 32-41
Impulse Buying Behaviour and Demographic Analysis among University of Calabar Students, Nigeria PDF
EBITU, EZEKIEL TOM 42-48
Investigating Relationship between Brand Image, Price Discount and Purchase Intention PDF
Farshad Faezy Razy, Masoud Lajevardi 49-56
Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model PDF
Ali Faez, Masoud Lajevardi 57-64
Relationship between Marketing Strategies and Firms’ Financial Performance in Food Producers Sector of Pakistan PDF
Muhammad Waseem Ur Rehman, Talha Shaikh, Muhammad Shadab Abdul Sattar 65-79
Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi PDF
Uzma Naz Samreen Lohdi 80-87
The Conceptualization and Development of the Social Self Image / Brand Image Construct: A Confirmatory Data Analysis Approach PDF
Ahmad Khaldi 88-97
Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growth and Corporate Profitability PDF
Masoud lajevardi, Ali Faez 98-106
The Impact of Foreign Direct Investment on Economic Growth and Development (1980-2010) PDF
M.D. Imobighe 107-112
Inflationary Trend in Basic Amenities in Ibadan Oyo State, Nigeria using Price Indices PDF
Ojo J. F., Ayoola F.J 113-133

 

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Vol 15 (2015) Journal of Marketing and Consumer Research

Vol 15 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
Market Segmentation: Its Role in Sales Performance in Nigeria Business Environment PDF
Aigbomian, Sunny Ewan, Oboro, Oghenero Godday 1-4
Adoption of Mobile Money Transfer Services in Bangladesh: A Structural Equation Modeling Approach PDF
Iftekhar Mahfuz, Suman Prosad Saha, Mahtab Fahim 5-15
Contemporary Analysis of ADS and Their Impact on Customer Loyalty (Case of Consumable Goods) PDF
Ahsan Jamal Baig 16-33
Determinants of the Volume of Market Surplus of Forest Coffee Produce and Price Received by Coffee Farm Household in Essara Woreda, the Cause of Dawuro Zone, Southern Nation Natonalits and Peoples Region, Ethiopia PDF
Alemayehu Asfaw Amamo 34-62
Marketing of Estuarine Shrimps in Akwa Ibom State, Nigeria PDF
F.U. Agbo, B.B. Usoroh 63-70
Impact of Applying of Ansoff Model on Marketing Performance for Saudi Foodstuff Companies PDF
Ghaleb M. Al-Bostanji 71-81
Impact of Online Marketing Practices on E- Business Models in India: Choice as a Determinant PDF
Neeraj Mathur Archi Mathur 82-86
Destination Brand Equity in Tourism Context: Evidence on Iran PDF
Masoud lajevardi 87-102
Does Brand Experience Build Customer’s Satisfaction and Loyalty in the Automobile Industry PDF
Mohamed Atteia Sayed 103-112
Consumer’s Brand Purchase Intention in Emerging Markets Like Pakistan PDF
Muhammad Naeem 113-120
Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior PDF
Moin Ahmed Moon 121-131
Repercussion of Personal Traits on the Overall Attitude about Online Advertisements – Empirical Forethoughts among Teenagers in Tamil Nadu, India PDF
K. Pongiannan S. Sivaneshwaran 132-140
Factors Affecting U.A.E Consumer’s Attitude towards Brand Switching: A Comparative Investigation of Black Berry& Android Phones PDF
Salma Bibi 141-153
Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan PDF
Faheem Ahmed 154-159
Determinants of Customer Perception Regarding Purchase of Counterfeit Garments, Evidence from Rahim Yar Khan Region(Pakistan). PDF
Rana Muhammad Shahid Yaqub 160-173
Impact of Customer Satisfaction, Service Quality, Brand Image on Purchase Intention PDF
Waqas Mehmood Waqas Mehmood 174-186
Explication of the need for developing Marketing Function of Professional Service Organizations PDF
Jonas Ekow Yankah, Donald Kwabena Dadzie 187-195
Moderating Effects of Networking Capabilities on Marketing Capabilities and Performance of Small Firms in Kenya PDF
Tallam, Sylvia C., Maru, Loice C., Lagat, Charles K. 196-207

 

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