An Analyses of Onion Marketing in Toro District of Toro Local Government Area in Bauchi State, Nigeria

Abstract

The broad objective of the study was to determine the profitability and marketing efficiency of onion marketing in Toro District of Toro local government area in Bauchi State. Questionaire was the main instrument of data collection from a sample of fourty (40) onion traders in the study area. Analytical tools used were; descriptive statistics, gross margin, marketing margin and market efficiency. Majority (67.5%) of the respondents were males. Also, majority (55%) of onion Traders falls within the age bracket of 41 - 50 years of age, the result indicates high proportions (85.00%) of the respondents were educated. The years of Onion marketing experience of the respondents indicates that half of the respondents (50%) had 11 - 20 years of marketing experience in onion trading and the study also indicates that majority (52.50%) went into onions marketing with money between ₦21,000:00 - ₦30,000:00. Greater proportion (87.50%) of the respondents belongs to cooperative associations. Major problems of onion marketing identified were those of transportation, storage facilities, starting capital, market information and low price. Result of the costs and returns analysis revealed that onion marketing was profitable to the turn of N1,315.00 per bag for wholesale and N2,020.00 per bag for retail traders of onion marketers respectively. This finding also indicated that marketing of onion is efficient with total efficiency of 141.28% for wholesalers and 150.80% for retailers. Proper functional programmes and policies should be made to improve onion production and marketing in the study area.