| Issue | Title | |
| Vol 8 (2015) | A Comparative Study on Factors Shaping Buying Behaviour on B2B and B2C E-Commerce Platforms in India | Abstract PDF |
| Pradyut V. Hande, Debleena Ghosh, Atin Govil | ||
| Vol 23 (2016) | A Comparative Study on the Buying Behaviour of Rural and Urban Consumers towards Mobile Phone in Ganjam District, Odisha | Abstract PDF |
| Sathya Swaroop Debasish, Sujit Kumar Prusty | ||
| Vol 63 (2019) | A Comparative study of product life cycle and its marketing applications | Abstract PDF |
| Ram Komal Prasad, Manoj K. Jha, Sanjeev Verma | ||
| Vol 22 (2016) | A Conceptual Model in Marketing: Celebrity Endorsement, Brand Credibility and Brand Equity | Abstract PDF |
| Vahid reza mirabi Masoud lajevardi | ||
| Vol 19 (2016) | A Hospital Case Study: The Effect of MCSQ and Cose on Service Performance And Customer Satisfaction | Abstract PDF |
| Kokok Adi Prayogo, Widji Astuti, Achmad Firdiansjah | ||
| Vol 23 (2016) | A Model for Building and Implementing Customer Value Co-creation Agendas | Abstract PDF |
| Remy Nyukorong | ||
| Vol 69 (2020) | A Prognosis of the Interplay Between Customer Relationship Management and Loyalty in the Real Estate Industry of Lagos State | Abstract PDF |
| ELEBODA, Sunday Samuel, EREKOSIMA, Mercy Okorite | ||
| Vol 30 (2016) | A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction | Abstract PDF |
| Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail | ||
| Vol 34 (2017) | A Review of Challenges and Opportunity of Livestock Marketing in Southern Part of Ethiopia | Abstract PDF |
| Sintayehu Shibru | ||
| Vol 59 (2019) | A Review on Livestock Marketing in Ethiopia: Opportunities and Challenges | Abstract PDF |
| Amanuel Ayele | ||
| Vol 1 (2013) | A Study on Consumer Awareness about Handloom Products with Special Reference to Erode District. | Abstract PDF |
| A. Kumudha, Rizwana. M | ||
| Vol 4 (2014) | A study of Retail Display and Impulse Buying Behavior | Abstract PDF |
| Sarmistha Sarma | ||
| Vol 41 (2017) | A Study of Negative Customer Online Reviews and Managerial Responses on Social Media— Case Study of the Marriott Hotel Group in Beijing | Abstract PDF |
| W. Chen, S. Tabari | ||
| Vol 90 (2023) | A Study On The Effect Of Agile Marketing On Firm Performance, Mediation Roles Of Innovation Capability And Marketing Mix Adaptation | Abstract PDF |
| Sevda Zengin, Cemal Yükselen | ||
| Vol 1 (2013) | Adopting Billboard Advertising as a Strategy for Solid Waste Management in Nigeria | Abstract PDF |
| Akpoghiran, I. Patrick, Otite, Ese Samson | ||
| Vol 15 (2015) | Adoption of Mobile Money Transfer Services in Bangladesh: A Structural Equation Modeling Approach | Abstract PDF |
| Iftekhar Mahfuz, Suman Prosad Saha, Mahtab Fahim | ||
| Vol 17 (2015) | Advertisement for Communication Effecting Consumer Behavior | Abstract PDF |
| Uma Shankar Singh, Osman Sahin | ||
| Vol 17 (2015) | Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi | Abstract PDF |
| Javeria Aslam, Samreen Lodhi | ||
| Vol 91 (2023) | Advertisements on TV or Online: Which makes customers more likely to buy? With the mediating role of length of the video | Abstract PDF |
| M. S. Ishar Ali, T. Baskar | ||
| Vol 92 (2024) | Advertising Effects on Consumer Purchasing Behavior: The Case of Undergraduate Students in Ghana. | Abstract |
| Anthony Webster Tenya, John Ahorsu-Walker, Clare Teroviel Tergu, Emmanuela Fiedler, Justice Dadzie | ||
| Vol 52 (2019) | Affiliate Marketing Concept and Performance of Online Businesses in Nigeria | Abstract PDF |
| Nwogu, Cecilia Ugochukwu Kechinyerem | ||
| Vol 22 (2016) | Agency Problems, Product Market Competition and Dividend Policies in Pakistan | Abstract PDF |
| Muhammad Rizwan Ullah | ||
| Vol 11 (2015) | An Analysis Of Factors Influencing Consumer Patronage Of Bars: A Survey of Bars, Kisii Town’s Central Business District, Kenya | Abstract PDF |
| Nyakweba Junior Andrew, Justus Nyongesa Wesonga, Bosire Bonareri Everlyne | ||
| Vol 13 (2015) | AN ANALYSIS OF THE MARKETING OF ONION IN MONGUNO LOCAL GOVERNMENT AREA OF BORNO STATE, NIGERIA | Abstract PDF |
| Sulumbe, I.M, Shettima, B. G., John, T. B. | ||
| Vol 16 (2015) | An analysis of compulsive buying behavior: Questioning the role of marketing campaigns | Abstract PDF |
| Moin Ahmed Moon, Hassan Rasool, Saman Attiq | ||
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