Browse Title Index

Issue Title
Vol 8 (2015) A Comparative Study on Factors Shaping Buying Behaviour on B2B and B2C E-Commerce Platforms in India Abstract   PDF
Pradyut V. Hande, Debleena Ghosh, Atin Govil
Vol 23 (2016) A Comparative Study on the Buying Behaviour of Rural and Urban Consumers towards Mobile Phone in Ganjam District, Odisha Abstract   PDF
Sathya Swaroop Debasish, Sujit Kumar Prusty
Vol 63 (2019) A Comparative study of product life cycle and its marketing applications Abstract   PDF
Ram Komal Prasad, Manoj K. Jha, Sanjeev Verma
Vol 22 (2016) A Conceptual Model in Marketing: Celebrity Endorsement, Brand Credibility and Brand Equity Abstract   PDF
Vahid reza mirabi Masoud lajevardi
Vol 19 (2016) A Hospital Case Study: The Effect of MCSQ and Cose on Service Performance And Customer Satisfaction Abstract   PDF
Kokok Adi Prayogo, Widji Astuti, Achmad Firdiansjah
Vol 23 (2016) A Model for Building and Implementing Customer Value Co-creation Agendas Abstract   PDF
Remy Nyukorong
Vol 69 (2020) A Prognosis of the Interplay Between Customer Relationship Management and Loyalty in the Real Estate Industry of Lagos State Abstract   PDF
ELEBODA, Sunday Samuel, EREKOSIMA, Mercy Okorite
Vol 30 (2016) A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction Abstract   PDF
Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail
Vol 34 (2017) A Review of Challenges and Opportunity of Livestock Marketing in Southern Part of Ethiopia Abstract   PDF
Sintayehu Shibru
Vol 59 (2019) A Review on Livestock Marketing in Ethiopia: Opportunities and Challenges Abstract   PDF
Amanuel Ayele
Vol 1 (2013) A Study on Consumer Awareness about Handloom Products with Special Reference to Erode District. Abstract   PDF
A. Kumudha, Rizwana. M
Vol 4 (2014) A study of Retail Display and Impulse Buying Behavior Abstract   PDF
Sarmistha Sarma
Vol 41 (2017) A Study of Negative Customer Online Reviews and Managerial Responses on Social Media— Case Study of the Marriott Hotel Group in Beijing Abstract   PDF
W. Chen, S. Tabari
Vol 90 (2023) A Study On The Effect Of Agile Marketing On Firm Performance, Mediation Roles Of Innovation Capability And Marketing Mix Adaptation Abstract   PDF
Sevda Zengin, Cemal Yükselen
Vol 1 (2013) Adopting Billboard Advertising as a Strategy for Solid Waste Management in Nigeria Abstract   PDF
Akpoghiran, I. Patrick, Otite, Ese Samson
Vol 15 (2015) Adoption of Mobile Money Transfer Services in Bangladesh: A Structural Equation Modeling Approach Abstract   PDF
Iftekhar Mahfuz, Suman Prosad Saha, Mahtab Fahim
Vol 17 (2015) Advertisement for Communication Effecting Consumer Behavior Abstract   PDF
Uma Shankar Singh, Osman Sahin
Vol 17 (2015) Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi Abstract   PDF
Javeria Aslam, Samreen Lodhi
Vol 91 (2023) Advertisements on TV or Online: Which makes customers more likely to buy? With the mediating role of length of the video Abstract   PDF
M. S. Ishar Ali, T. Baskar
Vol 52 (2019) Affiliate Marketing Concept and Performance of Online Businesses in Nigeria Abstract   PDF
Nwogu, Cecilia Ugochukwu Kechinyerem
Vol 22 (2016) Agency Problems, Product Market Competition and Dividend Policies in Pakistan Abstract   PDF
Muhammad Rizwan Ullah
Vol 11 (2015) An Analysis Of Factors Influencing Consumer Patronage Of Bars: A Survey of Bars, Kisii Town’s Central Business District, Kenya Abstract   PDF
Nyakweba Junior Andrew, Justus Nyongesa Wesonga, Bosire Bonareri Everlyne
Sulumbe, I.M, Shettima, B. G., John, T. B.
Vol 16 (2015) An analysis of compulsive buying behavior: Questioning the role of marketing campaigns Abstract   PDF
Moin Ahmed Moon, Hassan Rasool, Saman Attiq
Vol 20 (2016) An Analysis of Service Quality for Customer Satisfaction at Tanzania Posts Corporation Abstract   PDF
Antony Nyangarika
1 - 25 of 771 Items 1 2 3 4 5 6 7 8 9 10 > >> 

Paper submission email:

ISSN 2422-8451

Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©