Vol 16 (2015)

Table of Contents


An Examination of the Impact of Sources of Information on Consumer Preference for New Durable Electronic Goods in Kano Metropolis PDF
Bamidele A. Adepoju, Akinsola Folasade Joan 1-11
Impact of Celebrity Endorsement on Consumer Buying Behavior PDF
Rizwan Raheem Ahmed, Sumeet Kumar Seedani, Manoj Kumar Ahuja, Sagar Kumar Paryani 12-20
Demand Estimation and Forecasting for DALDA Banaspati in Pakistan: An Empirical Analysis from Multan District PDF
Muhammad Yasir Shahzad, Javed Iqbal, Marriyem Ali Noor, Anum Choudary 21-26
Dealing with Modern Market Poor Housewife Response in the Presence of Supermarkets and Malls in Madiun and the Surrounding Area PDF
FX Sri Sadewo, Sudarmiani ., Parji . 27-34
Impact of Product Packaging on Consumers Buying Behavior: Evidence from Karachi PDF
Mahera Mazhar, Sayeda Daud, Sana Arz Bhutto, Muhammad Mubin 35-42
Corporate Social Responsibility, Consumption Values and Consumers Choice Behaviour PDF
Bahram Kheiri, Masoud lajevardi, Mehdi Mohsenipoor Golmaghani, Sina Fakharmanesh 43-48
The Impact of Personal Characteristics on Consumer’s Purchase of Innovative Durable Electronics Products in Kano Metropolis PDF
Bamidele A. Adepoju, Akinsola Folasade Joan 49-58
Impact of the Product Packaging on the Consumer Buying Behavior PDF
Muhammad Amin, Muhammad Imran, Nasir Abbas, Urfa Rauf 59-64
Analysis of the Effectiveness of SMS Marketing by Mobile Companies: A Case Study of Telecom Sector in Southern Punjab-Pakistan PDF
DrAbdul Ghafoor Awan, Syed Sibtul Hassan 65-71
Exploring the Barriers towards the Adoption of Credit Cards Usage in Pakistan PDF
Syed Faheem Hasan Bukhari, Zoya Ashraf, Samad Ali Qureshi 72-82
Promotion-Focused Inclinations and University Academic Staff Patronage of Deposit Money Banks in Rivers State PDF
Nwulu, Chinyere Stella, Asiegbu, Ikechukwu 83-96
An analysis of compulsive buying behavior: Questioning the role of marketing campaigns PDF
Moin Ahmed Moon, Hassan Rasool, Saman Attiq 97-101
Marketing Agricultural Produces: A Literature Study of India PDF
Uma Shankar Singh 102-107

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Please add our address "contact@iiste.org" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright © www.iiste.org