Table of Contents
Articles
| An Examination of the Impact of Sources of Information on Consumer Preference for New Durable Electronic Goods in Kano Metropolis | |
| Bamidele A. Adepoju, Akinsola Folasade Joan | 1-11 |
| Impact of Celebrity Endorsement on Consumer Buying Behavior | |
| Rizwan Raheem Ahmed, Sumeet Kumar Seedani, Manoj Kumar Ahuja, Sagar Kumar Paryani | 12-20 |
| Demand Estimation and Forecasting for DALDA Banaspati in Pakistan: An Empirical Analysis from Multan District | |
| Muhammad Yasir Shahzad, Javed Iqbal, Marriyem Ali Noor, Anum Choudary | 21-26 |
| Dealing with Modern Market Poor Housewife Response in the Presence of Supermarkets and Malls in Madiun and the Surrounding Area | |
| FX Sri Sadewo, Sudarmiani ., Parji . | 27-34 |
| Impact of Product Packaging on Consumers Buying Behavior: Evidence from Karachi | |
| Mahera Mazhar, Sayeda Daud, Sana Arz Bhutto, Muhammad Mubin | 35-42 |
| Corporate Social Responsibility, Consumption Values and Consumers Choice Behaviour | |
| Bahram Kheiri, Masoud lajevardi, Mehdi Mohsenipoor Golmaghani, Sina Fakharmanesh | 43-48 |
| The Impact of Personal Characteristics on Consumer’s Purchase of Innovative Durable Electronics Products in Kano Metropolis | |
| Bamidele A. Adepoju, Akinsola Folasade Joan | 49-58 |
| Impact of the Product Packaging on the Consumer Buying Behavior | |
| Muhammad Amin, Muhammad Imran, Nasir Abbas, Urfa Rauf | 59-64 |
| Analysis of the Effectiveness of SMS Marketing by Mobile Companies: A Case Study of Telecom Sector in Southern Punjab-Pakistan | |
| DrAbdul Ghafoor Awan, Syed Sibtul Hassan | 65-71 |
| Exploring the Barriers towards the Adoption of Credit Cards Usage in Pakistan | |
| Syed Faheem Hasan Bukhari, Zoya Ashraf, Samad Ali Qureshi | 72-82 |
| Promotion-Focused Inclinations and University Academic Staff Patronage of Deposit Money Banks in Rivers State | |
| Nwulu, Chinyere Stella, Asiegbu, Ikechukwu | 83-96 |
| An analysis of compulsive buying behavior: Questioning the role of marketing campaigns | |
| Moin Ahmed Moon, Hassan Rasool, Saman Attiq | 97-101 |
| Marketing Agricultural Produces: A Literature Study of India | |
| Uma Shankar Singh | 102-107 |
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