Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 87 (2022)

Table of Contents


Journal coverpage PDF
Journal Editor
The Impact of Advertising Medium on Consumer Brand Preference for beverages in Osun State, Nigeria PDF
Buari, R. O., Salaudeen, S.O, Emmanuel, T. 1-6
Investigate the Viability of Digital Marketing on Buying of Extravagance Brands from Customer Perception PDF
Khald S Alatawy 7-18
Covid 19 Pandemic Government Interventions and Their Implications on Shopper Behavior: A Study of Consumers in Kenya PDF
Justus M Munyoki, Angeline Mulwa 19-29
The Importance of Decision Tree Analysis on Strategic Management Practice: Evidence from Retail Industries in US PDF
Mojibola Bamidele-Sadiq, Oluwasegun Popoola, Gold Olamide Lawal, Temitope Olubunmi Awodiji 30-42
The Role and Importance of Online Advertising in Shaping Malaysian Consumer Behaviour During the COVID-19 Pandemic PDF
Research Methodological Choice: Explaining Research Designs; Qualitative and Quantitative Sample Size Determination, Sampling, Data Collection, and Analysis Techniques PDF
Blessed Mwansa, Austin Mwange, Windu Matoka, Joseph Chiseyeng’I, Onward Chibawe, Robbson Manda, Golden Mashiri, Richie Nawa, Nizah Mutambo 55-71

Paper submission email:

ISSN 2422-8451

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