The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
IISTE is a member of CrossRef.
The DOI of the journal is: https://doi.org/10.7176/JMCR
Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341
Announcements
CALL FOR PAPERS |
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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
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| Posted: 2015-01-07 | |
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Vol 71 (2020)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| The Influence of Brand Awareness, Brand Image, and Service Quality Inflight Catering on Saudi Consumer Satisfaction Arabian Airlines | |
| C. Catur Widayati, Purnamawati Hellen Widjaja, Asep Z. Arifin | 1-11 |
| Building A High Customer Experience Management Organization: Towards Customer-Centricity | |
| Lamin B. Ceesay | 12-21 |
| Assessments of Covid 19’s Consequences on Business Activities the Case of East Wollega Zone –Oromia Regional State: The Current Status and Future Prospective | |
| Tesfaye Eresso Gofe | 22-27 |
| Book Review: Kelly A. McGuire’s Hotel Pricing in a Social World | |
| Belachew Kassahun | 28-29 |
| Customer Perception and Satisfaction Towards Service Providers | |
| Fredrick Ahenkora Boamah, Nana Ama Asi Danso, Jonathan Aseye Nutakor | 30-37 |
| Critical Appraisal of Prevailing Marketing Mix: Applies Particularly to the Digital Marketing Metaphor | |
| Shashi Kant | 38-40 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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