The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
IISTE is a member of CrossRef.
The DOI of the journal is: https://doi.org/10.7176/JMCR
Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341
Announcements
CALL FOR PAPERS |
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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
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| Posted: 2015-01-07 | |
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Vol 77 (2021)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Dynamics of Poultry Production System, Constraints, Opportunities and Marketing in Ethiopia | |
| Alemayehu Guteta | 1-9 |
| Review on Live animal and Meat Marketing and Production in Ethiopia | |
| Rozina Gidey | 10-17 |
| Determinants of Market Access for Members of Improved Potato Seed Producers’ Cooperatives in West Showa Zone, Oromia Regional State, Ethiopia | |
| Tolossa Fufa Gulema | 18-32 |
| Changes in Consumer Purchasing Behavior Due to COVID- 19 Pandemic | |
| Salma. Akter, Taj Ashrafi, Victoria Waligo | 33-46 |
| Brand Awareness Through Sports Sponsorship: Assessing Family Bank’s Eldoret Half Marathon | |
| Lilian Mulei, Leah Muchemi | 47-54 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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