The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
IISTE is a member of CrossRef.
The DOI of the journal is: https://doi.org/10.7176/JMCR
Announcements
CALL FOR PAPERS |
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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
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| Posted: 2015-01-07 | |
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Vol 57 (2019)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Analysis Marketing Behavior of Honey in Oromia Regional State, Ethiopia | |
| Ajabush Dafar | 1-13 |
| Entrepreneurship and Market Orientation: Mindset of Indigenous Community | |
| Westim Ratang, Jhon Urasti Blesia | 14-21 |
| Emotional Labor Strategies from Customer Point of View: A Systematic Literature Review | |
| Amer Alsalhi, Syed Shah Alam, Fazli Idris | 22-32 |
| Resource Schedule of Concrete Fish Pond Construction Using Network Analysis | |
| Akomolafe A. A. | 33-43 |
| The Online Transportation Marketing Mix CoCreation: A Case Study @gojekindonesia | |
| Janfry Sihite | 44-50 |
| Intercity Bus Passengers’ Perception and Response to In-Vehicle Medication Drug Hawking | |
| Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Emeka Odogwu, Kobimdi Cordelia Umeh | 51-57 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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