Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 85 (2022)

Table of Contents


Journal coverpage PDF
Journal Editor
Urban Women in the Informal Sector: Challenges and Opportunities in Case of Dera Town Oromia Regional State, Ethiopia PDF
Meti Tefera Welkeba 1-7
Customer Relationship Management Practices and Customer Retention at Ghana Commercial Bank (GCB) in Tamale: Mediating Role of Customer Satisfaction PDF
Eric Gonu, Mary Konadu, Mary Asare-Larbi 8-19
The Effect of Product Quality and Service Quality on Purchase Decisions Through Word of Mouth at PT Hosana Inti Branch Malang PDF
Suginto ., Bambang Supriadi, Harianto Respati 20-27
The Influence of Trust, Reliability, Responsiveness, Web Design on Purchasing Decisions in E-Commerce PDF
C. Catur Widayati, Arissetyanto Nugroho, Hendra Wiyanto, Eka Desy Purnama, Yudha Hardiansyah 28-37
An Examination of the Concept of Good Faith in Consumer Contracts PDF
Emmanuel Nimbe Olowokere 38-49
The Impact of Brand Image on Customer Loyalty: An Applied Study in Istanbul PDF
Lalla Fatima Diallo 50-61
Roots and Tubers Market Expansion and Inclusion through Marketing Extension Services: A Conceptual Framework PDF
Solomon Chimela Nwafor, Solomon Arumun Agba, Lamin K.M.Fatty, Joanne Sedoo Arumun 62-70
Analysis of Factors That Influence Consumers’ Acceptance Of Local Rice In South East Nigeria PDF
Iweka, Andrew Ngozi, Nwaizugbo, Ireneus C. 71-85
Does Your Cause Fit My “Self”? Self-Expansion and Self-Concept in Cause-Related Marketing PDF
Carlos M. Rodriguez, Shalini Bariar 86-103

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ISSN 2422-8451

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