The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
IISTE is a member of CrossRef.
The DOI of the journal is: https://doi.org/10.7176/JMCR
Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341
Announcements
CALL FOR PAPERS |
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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
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| Posted: 2015-01-07 | |
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Vol 69 (2020)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Review on Constraints, Opportunities Traditional Coping Mechanism of Milk Marketing Participation in Ethiopia | |
| HAILE TAMIRU | 1-11 |
| A Prognosis of the Interplay Between Customer Relationship Management and Loyalty in the Real Estate Industry of Lagos State | |
| ELEBODA, Sunday Samuel, EREKOSIMA, Mercy Okorite | 12-23 |
| The Impact of Coronavirus (COVID-19) on E-commerce and Customer Spending Pattern in South Korea – e-Market Trends, Forecasts and Statistics | |
| Kim Tae-Hwan, Jeoung, So Yeon | 24-34 |
| Targeting Sanitary Towel at Female Polytechnic Students: Exploring Television Advertising as an Intrusive Communication Tool | |
| Samuel Sunday ELEBODA, BAKO, ZAINAB FUNKE | 35-44 |
| Analysis of Natural Resource Management, Quality of Tourist Attractions, Visitor Satisfaction and E-WOM Towards Tourism-Based Community Empowerment | |
| Yuni Astuti, Tita Deitiana, Niken Purbasari, Trival Apriadi, Srie Poerbowati | 45-51 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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