Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:


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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 65 (2020)

Table of Contents


Journal coverpage PDF
Journal Editor
Determinants of Raw Milk Supply and Value Addition Participation in Mecha Woreda, Amhara National Regional State, Western Ethiopia PDF
Yeshiwas Tilahun 1-20
The Effects of Packaging on Customer Purchasing Decision. (Melcom Ghana Limited) PDF
Boadi Frederick Mensah, Sijing Chen, Huamin Hu 21-33
Marketing Analysis of Striped Catfish Pond Cultivation in Basarang Village Basarang Sub-district Kapuas Regency Central Kalimantan PDF
Deni Subekti, Emmy Sri Mahreda, Emmy Lilimantik 34-40
Is It Possible for “Electronic Word-of-Mouth” and “User-Generated Content” to be Used Interchangeably? PDF
Nguyen Thi Thanh Thao, Tong Shurong 41-48

Paper submission email:

ISSN 2422-8451

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This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

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