Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:  https://doi.org/10.7176/JMCR

 


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Announcements

 

CALL FOR PAPERS

 

The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
 
Posted: 2015-01-07
 
More Announcements...

Vol 60 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia PDF
Bewunetu Zewude 1-8
The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi 9-17
Examining Consumer-Purchasing Behaviour Towards Valuable Sportswear Brands: The Social Representation Theory Perspective PDF
Yahya Manna 18-29
An Examination of Influence of Competition on Destination Marketing Performance by Public Organizations in Kenya PDF
Wacira Ann Wambui, Peter Mwaura, John Tanui 30-39
Mediation models: A focus on the Effect of Customer Satisfaction on the relationship between Ethicaltreatment towards Farmers and Enterprise Performance in Mumias sugar belt, Kenya PDF
Willis Otuya 40-55
The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi 56-65


Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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