Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 69 (2020)

Table of Contents


Journal coverpage PDF
Journal Editor
Review on Constraints, Opportunities Traditional Coping Mechanism of Milk Marketing Participation in Ethiopia PDF
A Prognosis of the Interplay Between Customer Relationship Management and Loyalty in the Real Estate Industry of Lagos State PDF
ELEBODA, Sunday Samuel, EREKOSIMA, Mercy Okorite 12-23
The Impact of Coronavirus (COVID-19) on E-commerce and Customer Spending Pattern in South Korea – e-Market Trends, Forecasts and Statistics PDF
Kim Tae-Hwan, Jeoung, So Yeon 24-34
Targeting Sanitary Towel at Female Polytechnic Students: Exploring Television Advertising as an Intrusive Communication Tool PDF
Analysis of Natural Resource Management, Quality of Tourist Attractions, Visitor Satisfaction and E-WOM Towards Tourism-Based Community Empowerment PDF
Yuni Astuti, Tita Deitiana, Niken Purbasari, Trival Apriadi, Srie Poerbowati 45-51

Paper submission email:

ISSN 2422-8451

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