Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 74 (2020)

Table of Contents


Journal coverpage PDF
Journal Editor
Service Quality and Passengers’ Satisfaction in the Railway Transportation Service: A Case of Addis Ababa Light Rail Transit (AA-LRT) PDF
Birhanu Bekele Kumsa 1-18
Critical Evaluation of AI System Implementation as a Source of Competitive Advantage PDF
Tendai Patience Chipere, Sijing Chen 19-24
Impact of Strategic Relationship Marketing on the Performance of Banks in Nigeria PDF
Kolapo, Funso. T., Ajayi, Omobola. M., Mokuolu, Joseph. O., Dada, Samuel. O 25-34
Service Quality and Business Students Satisfaction in Private Ghanaian Universities. The Moderating Role of Brand Positioning PDF
Nicholas Oblitei Commey, Kwame Adom, Aidatu Abubakar 35-50

Paper submission email:

ISSN 2422-8451

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This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

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