Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 71 (2020)

Table of Contents


Journal coverpage PDF
Journal Editor
The Influence of Brand Awareness, Brand Image, and Service Quality Inflight Catering on Saudi Consumer Satisfaction Arabian Airlines PDF
C. Catur Widayati, Purnamawati Hellen Widjaja, Asep Z. Arifin 1-11
Building A High Customer Experience Management Organization: Towards Customer-Centricity PDF
Lamin B. Ceesay 12-21
Assessments of Covid 19’s Consequences on Business Activities the Case of East Wollega Zone –Oromia Regional State: The Current Status and Future Prospective PDF
Tesfaye Eresso Gofe 22-27
Book Review: Kelly A. McGuire’s Hotel Pricing in a Social World PDF
Belachew Kassahun 28-29
Customer Perception and Satisfaction Towards Service Providers PDF
Fredrick Ahenkora Boamah, Nana Ama Asi Danso, Jonathan Aseye Nutakor 30-37
Critical Appraisal of Prevailing Marketing Mix: Applies Particularly to the Digital Marketing Metaphor PDF
Shashi Kant 38-40

Paper submission email:

ISSN 2422-8451

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