Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 82 (2021)

Table of Contents


Journal coverpage PDF
Journal Editor
Determinants of Onion Output Market Participation Level Among Smallholder Farming Households: The Case of Fentale District, Oromia Regional State, Ethiopia PDF
Tesfaye TURA 1-11
Influencing Costumer Perception in a Restaurant Business through Auditory/Music Marketing Strategies PDF
Adangozi Gold Ikwundu 12-21
The Effect of E-Service Quality on Online Customer Satisfaction in Nigeria: A Study of Deposit Money Banks PDF
Osagie Leslie Uwabor, Okoroafor Chimaeze, Ezenta, Ogemdi Nneoma 22-38
Online Shopping Characteristics and Its Determinants Among Online Shoppers in Kenya PDF
Abdulrahman Noor Mohamed, Liu Hongmin 39-47

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ISSN 2422-8451

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