The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
IISTE is a member of CrossRef.
The DOI of the journal is: https://doi.org/10.7176/JMCR
Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341
Announcements
CALL FOR PAPERS |
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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
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| Posted: 2015-01-07 | |
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Vol 93 (2024)
Table of Contents
Articles
| An Analysis of Marketing Strategies For Serious Literary Books –Taking Mo Yan's "Life and Death Are Wearing Me Out" as an Example | |
| Jiahui Chen | 1-8 |
| The Effect of Tourism Service Marketing Mix on Tourist destination loyalty: The Mediating Role of Perceived Destination’s Market Competitiveness in Ethiopia | |
| Getie Andualem Imiru | 9-33 |
| Online Marketing of Falsified Drugs in Ghana: Content Analysis of Selected Drugs on Social Media | |
| Samuel Fahren Otoo, Abena Abokoma Asemanyi, Belinda Osei-Mensah, Edem Cephas Cudjoe, Stephen Osei Akyiaw, Samuel Oluwadare Adelakun | 34-49 |
| An Evaluation on the Relationship Between Sustainability and Luxury Marketing | |
| Sibel Erzurumlu | 50-55 |
| The Impact of Usability, Security, and Service Quality on User Satisfaction and Experience in Digital Platforms: A Correlation Study | |
| Md. Habjul Alam Lemon, Muslima khannam Nilu, Syed Zabir Hossain, Ritesh Karmaker | 56-66 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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