Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is: https://doi.org/10.7176/JMCR

Announcements


CALL FOR PAPERS
The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that, the submission is original, the submission is not being considered elsewhere, there is no conflict of interests and, the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07

More Announcements...

Vol 62 (2019)

Articles

Journal coverpage	PDF
Journal Editor

Analysis of Poultry Production and Marketing in Addis Ababa, Ethiopia: The Case of Small Scale Intensive Poultry Producers	PDF
Sena Amsalu	1-11

Structure Conduct and Performance of Poultry Market in Some Selected Area of Addis Ababa, Ethiopia	PDF
Sena Amsalu	12-20

Analysis of Increasing Customer Value Through Quality of Service and Consumer Perception (study of Indomaret Tangerang customers)	PDF
Ismayudin Yuliyzar	21-27

Mechanisms for Improving the Marketing of Agricultural Products for Increased Profitability	PDF
Cajethan U. Ugwuoke, Patience Ngozi Odoh, Godwin E. Eze, Benedicta A. Omeje, Nnennaya S. Monwuba, Scholastica U. Ekwueme	28-33

The Efficiency Level of E-Marketing Strategies and its Impact on the Enhancement of Hotel Establishments Position in Consumer Mind (Comparative study between the hotel establishments in Jordan and Saudi Arabia)	PDF
Mahmoud Abdel Muhsen Irsheid Alafeef	34-48

Orientation management in organization as a tool to increase the employee productivity	PDF
Ali Hawas Alharbi, Fahad Hawas Alharbi, Khalifah Salman Almadhi, Ahmad Naif Alharbi, Riyadh Ismaeil Albader, ALmalki Mohammad Musallam, ALmayouf Abdulmajeed khalled	49-53

Performance of Watermelon Marketing in Enugu State, Nigeria	PDF
Ikenna Charles Ukwuaba, Festus Ugwuoke Agbo, Eberechukwu Johnpaul Ihemezie	54-67

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Please add our address "contact@iiste.org" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.