The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
IISTE is a member of CrossRef.
The DOI of the journal is: https://doi.org/10.7176/JMCR
Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341
Announcements
CALL FOR PAPERS |
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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
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| Posted: 2015-01-07 | |
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Vol 85 (2022)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Urban Women in the Informal Sector: Challenges and Opportunities in Case of Dera Town Oromia Regional State, Ethiopia | |
| Meti Tefera Welkeba | 1-7 |
| Customer Relationship Management Practices and Customer Retention at Ghana Commercial Bank (GCB) in Tamale: Mediating Role of Customer Satisfaction | |
| Eric Gonu, Mary Konadu, Mary Asare-Larbi | 8-19 |
| The Effect of Product Quality and Service Quality on Purchase Decisions Through Word of Mouth at PT Hosana Inti Branch Malang | |
| Suginto ., Bambang Supriadi, Harianto Respati | 20-27 |
| The Influence of Trust, Reliability, Responsiveness, Web Design on Purchasing Decisions in E-Commerce | |
| C. Catur Widayati, Arissetyanto Nugroho, Hendra Wiyanto, Eka Desy Purnama, Yudha Hardiansyah | 28-37 |
| An Examination of the Concept of Good Faith in Consumer Contracts | |
| Emmanuel Nimbe Olowokere | 38-49 |
| The Impact of Brand Image on Customer Loyalty: An Applied Study in Istanbul | |
| Lalla Fatima Diallo | 50-61 |
| Roots and Tubers Market Expansion and Inclusion through Marketing Extension Services: A Conceptual Framework | |
| Solomon Chimela Nwafor, Solomon Arumun Agba, Lamin K.M.Fatty, Joanne Sedoo Arumun | 62-70 |
| Analysis of Factors That Influence Consumers’ Acceptance Of Local Rice In South East Nigeria | |
| Iweka, Andrew Ngozi, Nwaizugbo, Ireneus C. | 71-85 |
| Does Your Cause Fit My “Self”? Self-Expansion and Self-Concept in Cause-Related Marketing | |
| Carlos M. Rodriguez, Shalini Bariar | 86-103 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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