Vol 87 (2022)

Table of Contents


Journal coverpage PDF
Journal Editor
The Impact of Advertising Medium on Consumer Brand Preference for beverages in Osun State, Nigeria PDF
Buari, R. O., Salaudeen, S.O, Emmanuel, T. 1-6
Investigate the Viability of Digital Marketing on Buying of Extravagance Brands from Customer Perception PDF
Khald S Alatawy 7-18
Covid 19 Pandemic Government Interventions and Their Implications on Shopper Behavior: A Study of Consumers in Kenya PDF
Justus M Munyoki, Angeline Mulwa 19-29
The Importance of Decision Tree Analysis on Strategic Management Practice: Evidence from Retail Industries in US PDF
Mojibola Bamidele-Sadiq, Oluwasegun Popoola, Gold Olamide Lawal, Temitope Olubunmi Awodiji 30-42
The Role and Importance of Online Advertising in Shaping Malaysian Consumer Behaviour During the COVID-19 Pandemic PDF
Research Methodological Choice: Explaining Research Designs; Qualitative and Quantitative Sample Size Determination, Sampling, Data Collection, and Analysis Techniques PDF
Blessed Mwansa, Austin Mwange, Windu Matoka, Joseph Chiseyeng’I, Onward Chibawe, Robbson Manda, Golden Mashiri, Richie Nawa, Nizah Mutambo 55-71

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Please add our address "contact@iiste.org" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright © www.iiste.org