Table of Contents
Articles
| A Comparative Study on the Buying Behaviour of Rural and Urban Consumers towards Mobile Phone in Ganjam District, Odisha | |
| Sathya Swaroop Debasish, Sujit Kumar Prusty | 1-10 |
| Factors Affecting Farmers’ Coffee Market Outlet Preference in Southwest Ethiopia: Survey Result of Coffee Potential Districts of Jimma Zone | |
| Solomon Asefa | 11-22 |
| A Model for Building and Implementing Customer Value Co-creation Agendas | |
| Remy Nyukorong | 23-32 |
| Review on Challenges and Opportunities of Honey Marketing in Ethiopia | |
| Getahun Tekle | 33-37 |
| The Impact of Fast Fashion Elements on Female Consumer Buying Behavior ( A Study Case of H&M Grand Indonesia Shopping Town) | |
| Filda Rahmiati | 38-45 |
| Standardisation versus Adaptation as an International Marketing Strategy: The Role of Cultural Pattern in a Society and its Effect on Consumption | |
| McLeish Ukomatimi Otuedon | 46-56 |
| Macroenvironmental Factors Affecting the Choices of Mobile Phone Subscribers: Evidence from Saudi Arabia and Yemen | |
| Nabil Mohammed Abdo Alabsy | 57-62 |
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ISSN 2422-8451
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