Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Impact of Print Advertising on Brand Image and Consumer | |
| Aziz Ahmed Chaudhry | 1-14 |
| The Effect of Marketing System on Sales Volume of Mango Fruit: A Case of Selected Kebeles in Assosa Woreda, Benishangul Gumuz Regional State | |
| Bezawit Lema Abera | 15-20 |
| The Effect of Service Quality on Customer Satisfaction: A Case Study on Selected Private Banks in Bahir Dar; Ethiopia | |
| Nigist Kelemu | 21-32 |
| Evaluation of Social Media as Promotional Tools for Small and Medium Enterprises (SMEs) in Yaba, Lagos State, Nigeria | |
| Margaret Solo-Anaeto, Law Ojunta, Oyinkansola Lakanu | 33-41 |
| Antecedents of Brand Loyalty in Leading Supermarket Chains in Kenya: The Mediating Role of Customer Satisfaction | |
| Francis Mungai Muturi, Jane Omwenga, Edward Owino | 42-52 |
| A Study of Negative Customer Online Reviews and Managerial Responses on Social Media— Case Study of the Marriott Hotel Group in Beijing | |
| W. Chen, S. Tabari | 53-64 |
| The Influence of 'Free' Marketing Websites on the Brand Equity from the Perspective of Major Manufacturing Entities | |
| Diana "Moh'd Adnan" Homsi | 65-80 |
| The Impact of Entrepreneurial Marketing Behavior on Customer Relationship Management: An Applied Study on Mobile Phone Customers in Egypt | |
| Eman Abdelhamid hasnin | 81-89 |
| The Implementation challenges of Public Procurement Act (ACT 663) faced by the Ejisu Government Hospital, Ghana | |
| Eric Berko Aidoo | 90-101 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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