Vol 41 (2017)

Table of Contents


Journal coverpage PDF
Journal Editor
Impact of Print Advertising on Brand Image and Consumer PDF
Aziz Ahmed Chaudhry 1-14
The Effect of Marketing System on Sales Volume of Mango Fruit: A Case of Selected Kebeles in Assosa Woreda, Benishangul Gumuz Regional State PDF
Bezawit Lema Abera 15-20
The Effect of Service Quality on Customer Satisfaction: A Case Study on Selected Private Banks in Bahir Dar; Ethiopia PDF
Nigist Kelemu 21-32
Evaluation of Social Media as Promotional Tools for Small and Medium Enterprises (SMEs) in Yaba, Lagos State, Nigeria PDF
Margaret Solo-Anaeto, Law Ojunta, Oyinkansola Lakanu 33-41
Antecedents of Brand Loyalty in Leading Supermarket Chains in Kenya: The Mediating Role of Customer Satisfaction PDF
Francis Mungai Muturi, Jane Omwenga, Edward Owino 42-52
A Study of Negative Customer Online Reviews and Managerial Responses on Social Media— Case Study of the Marriott Hotel Group in Beijing PDF
W. Chen, S. Tabari 53-64
The Influence of 'Free' Marketing Websites on the Brand Equity from the Perspective of Major Manufacturing Entities PDF
Diana "Moh'd Adnan" Homsi 65-80
The Impact of Entrepreneurial Marketing Behavior on Customer Relationship Management: An Applied Study on Mobile Phone Customers in Egypt PDF
Eman Abdelhamid hasnin 81-89
The Implementation challenges of Public Procurement Act (ACT 663) faced by the Ejisu Government Hospital, Ghana PDF
Eric Berko Aidoo 90-101

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ISSN 2422-8451

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