Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| The Impact of Marketing Strategy on Business Performance: Case Study of a Fast Moving Consumer Goods Company | |
| Charles Sakavumbi Ndandula, Bupe Getrude Mwanza | 1-5 |
| An Overview of Corporate Social Responsibility and the Use of CSR Initiatives in Sport Industry in the United States | |
| Geumchan Hwang, Benjamin Colin Cork | 6-10 |
| Service Quality Perceptions in a Regional Setting: Mobile Financial Services Perspective | |
| Mohammad Abul Kashem, Mustafa Mamun Hayat | 11-19 |
| The Determinants of Customer Satisfaction: The Case of Dashen Bank and Wegagen Bank, Hawassa Branch | |
| Habtamu Ketsela Fekede | 20-41 |
| Information Asymmetry and Usage of E-Banking Transactions Through Mobile Phones in Commercial Banks | |
| Nicholas Gregory Okello, Anywar Thomas, Judith Awacorach | 42-53 |
| Assessing the role of stakeholder relationships in the promotion of a major event on social media | |
| Colin Cork, Terry Eddy, Katie Lebel, Lamar Reams | 54-60 |
| Advertising Effects on Consumer Purchasing Behavior: The Case of Undergraduate Students in Ghana. | |
| Anthony Webster Tenya, John Ahorsu-Walker, Clare Teroviel Tergu, Emmanuela Fiedler, Justice Dadzie | 61-70 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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