Browse Title Index


Issue	Title

Vol 35 (2017)	Assessment of Honey Marketing System and its Value Chain in Three Selected Woredas of Tigray Region, Ethiopia	Abstract PDF
Atsbaha Hailemariam

Vol 52 (2019)	Assessment of Marketing Mix Strategies of the Hawassa Millennium Pepsi-Cola Plant	Abstract PDF
Busheto Belayneh

Vol 70 (2020)	Assessment of Chicken Production, Marketing and Socio-Economic Situations in Some Selected Districts of Gambella Region, Ethiopia	Abstract PDF
Getachew Bekele

Vol 71 (2020)	Assessments of Covid 19’s Consequences on Business Activities the Case of East Wollega Zone –Oromia Regional State: The Current Status and Future Prospective	Abstract PDF
Tesfaye Eresso Gofe

Vol 76 (2021)	Assessment of Hides and Skins Market in Borana, Southern Ethiopia	Abstract PDF
Dirriba Mengistu

Vol 67 (2020)	Bank Service Complaint Handling: Effects on Bank Customers’ Satisfaction in Nigeria	Abstract PDF
Obasi, Obasi K, Abugu, James O, Chukwu, Amaechi M

Vol 32 (2017)	Beef Cattle Production Systems, Marketing and Constraints in Ethiopia	Abstract PDF
Matawork Milkias Gobena

Vol 18 (2015)	Behavioral Measurement of Young Generation towards Brand Products in Saudi Arabia: Al- Hassa Case Study	Abstract PDF
Hussain Al Salamin, Jalal Al-Baqshi, Mustafa Al Rasasi, Haitham Al Salem

Vol 42 (2018)	Benefit of Digital Transformation for Telecommunication Organaization	Abstract PDF
Yousef Adel Alsafadi

Vol 46 (2018)	Bilateral Trade Analyses Between China and East African Community Countries	Abstract PDF
Paula Jeanne Ihirwe, Godwin Norense Osarumwense Asemota, Samuel Bimenyimana

Vol 71 (2020)	Book Review: Kelly A. McGuire’s Hotel Pricing in a Social World	Abstract PDF
Belachew Kassahun

Vol 13 (2015)	Brand Activation: A Theoretical Perspective	Abstract PDF
Rashid Saeed Hashim Zameer, Sajid Tufail Iftikhar Ahmad

Vol 77 (2021)	Brand Awareness Through Sports Sponsorship: Assessing Family Bank’s Eldoret Half Marathon	Abstract PDF
Lilian Mulei, Leah Muchemi

Vol 24 (2016)	Brand Extensions and Different Types of Consumer Attitude	Abstract PDF
Hamid reza saedi

Vol 10 (2015)	Brand Rebuilding – A Tedious Task and High Cost Affair: Special Reference to Central Bank of India Sopore Jammu & Kashmir (J & K)	Abstract PDF
U I Assad

Vol 7 (2015)	Building Purchase Decision towards Private Higher Education through Perceived Value and Institution Image	Abstract PDF
Hasyim ., Rina Anindita

Vol 71 (2020)	Building A High Customer Experience Management Organization: Towards Customer-Centricity	Abstract PDF
Lamin B. Ceesay

Vol 38 (2017)	Business Communication Ethics: A Moral Guideline and Critical Reflection	Abstract PDF
Ngorang Philipus

Vol 58 (2019)	Camel Milk Value Chain in Kenya: A Review	Abstract PDF
Tura Isako, Victoria Kimindu

Vol 28 (2016)	Cartography of Gray Market: Antecedents, New Insights and Future Agenda	Abstract PDF
Aries Heru Prasetyo, Jersan Hu

Vol 22 (2016)	Cattle and Camel Milk Production and Marketing: The Case Study in Aysaita Woreda, Awsi Rasu of Afar Regional State, Ethiopia	Abstract PDF
Hanfere Mohammed

Vol 35 (2017)	Cause-Related Marketing and Consumer Response: A Study of Nigerian Soft Drink Industry	Abstract PDF
Onuoha A. Onuoha, Doris Nnenanya

Vol 22 (2016)	Challenges and Opportunities of Marketing Fruit and Vegetables at Logia, Northeastern Ethiopia. The Case of Onion, Tomato and Banana	Abstract PDF
Muluneh Bekele Kebenu Feyisa, Shimelis Getu

Vol 28 (2016)	Challenges and Prospects of Agricultural Marketing in Konta Special District, Southern Ethiopia	Abstract PDF
Tesfaye Hailu

Vol 53 (2019)	Challenges and Opportunities of Mango Production and Marketing in Assosa Zone of Benishangul Gumuz Region: Evidence from Ethiopia	Abstract PDF
Regasa Dibaba

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