Browse Title Index


 
Issue Title
 
Vol 18 (2015) Behavioral Measurement of Young Generation towards Brand Products in Saudi Arabia: Al- Hassa Case Study Abstract   PDF
Hussain Al Salamin, Jalal Al-Baqshi, Mustafa Al Rasasi, Haitham Al Salem
 
Vol 42 (2018) Benefit of Digital Transformation for Telecommunication Organaization Abstract   PDF
Yousef Adel Alsafadi
 
Vol 46 (2018) Bilateral Trade Analyses Between China and East African Community Countries Abstract   PDF
Paula Jeanne Ihirwe, Godwin Norense Osarumwense Asemota, Samuel Bimenyimana
 
Vol 13 (2015) Brand Activation: A Theoretical Perspective Abstract   PDF
Rashid Saeed Hashim Zameer, Sajid Tufail Iftikhar Ahmad
 
Vol 24 (2016) Brand Extensions and Different Types of Consumer Attitude Abstract   PDF
Hamid reza saedi
 
Vol 10 (2015) Brand Rebuilding – A Tedious Task and High Cost Affair: Special Reference to Central Bank of India Sopore Jammu & Kashmir (J & K) Abstract   PDF
U I Assad
 
Vol 7 (2015) Building Purchase Decision towards Private Higher Education through Perceived Value and Institution Image Abstract   PDF
Hasyim ., Rina Anindita
 
Vol 38 (2017) Business Communication Ethics: A Moral Guideline and Critical Reflection Abstract   PDF
Ngorang Philipus
 
Vol 58 (2019) Camel Milk Value Chain in Kenya: A Review Abstract   PDF
Tura Isako, Victoria Kimindu
 
Vol 28 (2016) Cartography of Gray Market: Antecedents, New Insights and Future Agenda Abstract   PDF
Aries Heru Prasetyo, Jersan Hu
 
Vol 22 (2016) Cattle and Camel Milk Production and Marketing: The Case Study in Aysaita Woreda, Awsi Rasu of Afar Regional State, Ethiopia Abstract   PDF
Hanfere Mohammed
 
Vol 35 (2017) Cause-Related Marketing and Consumer Response: A Study of Nigerian Soft Drink Industry Abstract   PDF
Onuoha A. Onuoha, Doris Nnenanya
 
Vol 22 (2016) Challenges and Opportunities of Marketing Fruit and Vegetables at Logia, Northeastern Ethiopia. The Case of Onion, Tomato and Banana Abstract   PDF
Muluneh Bekele Kebenu Feyisa, Shimelis Getu
 
Vol 28 (2016) Challenges and Prospects of Agricultural Marketing in Konta Special District, Southern Ethiopia Abstract   PDF
Tesfaye Hailu
 
Vol 53 (2019) Challenges and Opportunities of Mango Production and Marketing in Assosa Zone of Benishangul Gumuz Region: Evidence from Ethiopia Abstract   PDF
Regasa Dibaba
 
Vol 48 (2018) Characterizing Smallholder Maize Farmers’ Marketing in Kenya: An Insight into the Intra-Household Gender, Wealth-Status, Educational and Credit Access Dimensions Abstract   PDF
Dennis Etemesi Olumeh, Rahma Adam, David Jakinda Otieno, Willis Oluoch-Kosura
 
Vol 30 (2016) Chinese Brands Emerging in Africa Abstract   PDF
Aminu Gariba, Yu Jun Ying
 
Vol 58 (2019) Commercialization of Smallholder Pulse Producers in East Gojjam Zone, Ethiopia Abstract   PDF
Assefa Tilahun
 
Vol 40 (2017) Conceptualizations and Measurement Issues in Customer Loyalty: A Systematic Literature Review Abstract   PDF
Rana Muhammad Shahid Yaqub, Fairol Halim
 
Vol 2 (2013) Conservation Markating:The Case of Vetiver Grass Technology (VGT) in Illu Aba Bora Zone Abstract   PDF
Tessema Chekun Awoke
 
Vol 11 (2015) Constraints to Small and Micro Enterprises’ Participation in Public Procurement in Kenya: A Case of Cleaning Services Industry in Nairobi Central Business District Abstract   PDF
Francis Ofunya Afande
 
Vol 2 (2013) Consumer Buying Behavior of Mobile Phone Devices Abstract   PDF
Mesay Sata
 
Vol 3 (2014) Consumer Perception and Attitude on Mobile Phone Market in Tanzania Abstract   PDF
Lyata Ndyali
 
Vol 4 (2014) Consumer’s Ethnocentricity in Respect to Local and Foreign Brand Preference: An Empirical Research Study in Islamabad, Pakistan Abstract   PDF
Khubaib Azhar, NainTara Sarfarz Raja
 
Vol 9 (2015) Consumer Willingness toward Counterfeit Products in Pakistan: An Exploratory Study Abstract   PDF
Muhammad Nouman Shafique
 
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