Vol 46 (2018)

Table of Contents


Journal coverpage PDF
Journal Editor
Traditional Vs Smart Electricity Metering Systems: A Brief Overview PDF
Samuel Bimenyimana, Godwin Norense Osarumwense Asemota 1-7
The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya PDF
Metobo Joseline Kwamboka, Timothy Sulo, Michael Korir 8-12
The Influence of Visual Social Media, Online Customer Reviews, and Personal Communication on Young Adults’ Purchase Intention: A Mixed Methods View into Consumer Socialization PDF
Jennifer Johnson Jorgensen, Rita Kean 13-23
Bilateral Trade Analyses Between China and East African Community Countries PDF
Paula Jeanne Ihirwe, Godwin Norense Osarumwense Asemota, Samuel Bimenyimana 24-32
Factors of Restaurant Brand Equity and Their Impact on Brand Reputation PDF
Iram Ramza 33-41
Relationship of Demographic Factors and Impulse Buying Behavior of Customers in Pakistan PDF
Zaeema Asrar Mohiuddin 42-46
Assessing the Effects of Corporate Social Responsibility of Multinational Oil Companies on Riverrine Communities in Rivers State of Nigeria PDF
Osagie Leslie Uwabor, Joseph I Uduji, Ogemdi Nneoma Ezenta 47-61
Factors Affecting Saudi Customers’ Attitude Towards Social Media Advertising PDF
Khald Alatawy 62-69
The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value PDF
Ali Hawas Alharbi, Ibrahim Hassan Alhider 70-77
The Influence of Usefulness, Easy of Use and Trust Using E-Commerce To User Behaviour (Case Study To Lazada.Com Consumers) PDF
Triyani Budyastuti, Diah Iskandar 78-83
Geofencing in the GCC and China: A Marketing Trend That’s Not Going Away PDF
Fadye Saud AlFayad 84-98
Research on the effect of entrepreneurial preparedness on resource acquisition-- a mediation mechanism based on cognitive legitimacy PDF
Luo Xiangping 99-106

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ISSN 2422-8451

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