Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Traditional Vs Smart Electricity Metering Systems: A Brief Overview | |
| Samuel Bimenyimana, Godwin Norense Osarumwense Asemota | 1-7 |
| The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya | |
| Metobo Joseline Kwamboka, Timothy Sulo, Michael Korir | 8-12 |
| The Influence of Visual Social Media, Online Customer Reviews, and Personal Communication on Young Adults’ Purchase Intention: A Mixed Methods View into Consumer Socialization | |
| Jennifer Johnson Jorgensen, Rita Kean | 13-23 |
| Bilateral Trade Analyses Between China and East African Community Countries | |
| Paula Jeanne Ihirwe, Godwin Norense Osarumwense Asemota, Samuel Bimenyimana | 24-32 |
| Factors of Restaurant Brand Equity and Their Impact on Brand Reputation | |
| Iram Ramza | 33-41 |
| Relationship of Demographic Factors and Impulse Buying Behavior of Customers in Pakistan | |
| Zaeema Asrar Mohiuddin | 42-46 |
| Assessing the Effects of Corporate Social Responsibility of Multinational Oil Companies on Riverrine Communities in Rivers State of Nigeria | |
| Osagie Leslie Uwabor, Joseph I Uduji, Ogemdi Nneoma Ezenta | 47-61 |
| Factors Affecting Saudi Customers’ Attitude Towards Social Media Advertising | |
| Khald Alatawy | 62-69 |
| The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value | |
| Ali Hawas Alharbi, Ibrahim Hassan Alhider | 70-77 |
| The Influence of Usefulness, Easy of Use and Trust Using E-Commerce To User Behaviour (Case Study To Lazada.Com Consumers) | |
| Triyani Budyastuti, Diah Iskandar | 78-83 |
| Geofencing in the GCC and China: A Marketing Trend That’s Not Going Away | |
| Fadye Saud AlFayad | 84-98 |
| Research on the effect of entrepreneurial preparedness on resource acquisition-- a mediation mechanism based on cognitive legitimacy | |
| Luo Xiangping | 99-106 |
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ISSN 2422-8451
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