Table of Contents
Articles
| Journal Cover Page | |
| Journal Editor |
| The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth | |
| Ahmad Bilal Khilji | 1-7 |
| Analysis of the Consumer’s Preferences about Goods Produced by Procter & Gamble and Unilever Pakistan: Case of Peshawar | |
| Faizan Ur Rehamn | 8-24 |
| Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration | |
| Mulugeta Girma | 25-33 |
| Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh | |
| Mohammad Muzahidul Islam, Jian Xiaoying | 34-40 |
| Assessment of Traditional Dairy Production, Milk Marketing and Processing System: In the Case of Alle Woreda, Segen Peoples Zone, Southern Ethiopia | |
| Amistu K | 41-47 |
| Brand Extensions and Different Types of Consumer Attitude | |
| Hamid reza saedi | 48-56 |
| Measuring E-Service Quality from the Customers' Perspective: An Empirical Study on Banking Services | |
| Masoud Askari | 57-68 |
| Sri Lankan Consumer Attitudes towards Healthy Meals | |
| Nisha Anupama Jayasuriya | 69-79 |
| Assessment of the Quality of coffee parchments in Southern Highlands of Tanzania: A case of Mbozi District in Songwe Region | |
| Muyengi, Zakaria, Mariam Mtunguja, Aziz Mtambo, Iddi Chamshama, Francis Ndunguru, Tito Njowela, Alfonce Nanyanga, Wilfred Kayombo, Steven Kihwele | 80-85 |
| Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry | |
| Peary Kilei, Jane Omwenga, Mike Iravo | 86-96 |
| Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya | |
| Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo | 97-111 |
| Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya's Banking Sector | |
| Benedict Mutuku, Mike Iravo, Jane Omwenga | 112-124 |
| Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria | |
| RUTH HARUNA WAZIS, AITIYA WAZIS | 125-130 |
| Quality of the performance of the research centers and their role in serving the community / a survey of the research centers at the University of Baghdad | |
| Wesal Abdullah Hussein | 131-135 |
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ISSN 2422-8451
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