| Issue | Title | |
| Vol 46 (2018) | Bilateral Trade Analyses Between China and East African Community Countries | Abstract PDF |
| Paula Jeanne Ihirwe, Godwin Norense Osarumwense Asemota, Samuel Bimenyimana | ||
| Vol 71 (2020) | Book Review: Kelly A. McGuire’s Hotel Pricing in a Social World | Abstract PDF |
| Belachew Kassahun | ||
| Vol 13 (2015) | Brand Activation: A Theoretical Perspective | Abstract PDF |
| Rashid Saeed Hashim Zameer, Sajid Tufail Iftikhar Ahmad | ||
| Vol 77 (2021) | Brand Awareness Through Sports Sponsorship: Assessing Family Bank’s Eldoret Half Marathon | Abstract PDF |
| Lilian Mulei, Leah Muchemi | ||
| Vol 24 (2016) | Brand Extensions and Different Types of Consumer Attitude | Abstract PDF |
| Hamid reza saedi | ||
| Vol 10 (2015) | Brand Rebuilding – A Tedious Task and High Cost Affair: Special Reference to Central Bank of India Sopore Jammu & Kashmir (J & K) | Abstract PDF |
| U I Assad | ||
| Vol 7 (2015) | Building Purchase Decision towards Private Higher Education through Perceived Value and Institution Image | Abstract PDF |
| Hasyim ., Rina Anindita | ||
| Vol 71 (2020) | Building A High Customer Experience Management Organization: Towards Customer-Centricity | Abstract PDF |
| Lamin B. Ceesay | ||
| Vol 38 (2017) | Business Communication Ethics: A Moral Guideline and Critical Reflection | Abstract PDF |
| Ngorang Philipus | ||
| Vol 90 (2023) | Business Research Methods: Determinants of Usage of Graphic Presentation and Statistical Tests in Business Research | Abstract PDF |
| Austin Mwange, Joseph Chiseyeng’i, Windu Matoka, Sampa David Shiyunga | ||
| Vol 58 (2019) | Camel Milk Value Chain in Kenya: A Review | Abstract PDF |
| Tura Isako, Victoria Kimindu | ||
| Vol 28 (2016) | Cartography of Gray Market: Antecedents, New Insights and Future Agenda | Abstract PDF |
| Aries Heru Prasetyo, Jersan Hu | ||
| Vol 22 (2016) | Cattle and Camel Milk Production and Marketing: The Case Study in Aysaita Woreda, Awsi Rasu of Afar Regional State, Ethiopia | Abstract PDF |
| Hanfere Mohammed | ||
| Vol 35 (2017) | Cause-Related Marketing and Consumer Response: A Study of Nigerian Soft Drink Industry | Abstract PDF |
| Onuoha A. Onuoha, Doris Nnenanya | ||
| Vol 22 (2016) | Challenges and Opportunities of Marketing Fruit and Vegetables at Logia, Northeastern Ethiopia. The Case of Onion, Tomato and Banana | Abstract PDF |
| Muluneh Bekele Kebenu Feyisa, Shimelis Getu | ||
| Vol 28 (2016) | Challenges and Prospects of Agricultural Marketing in Konta Special District, Southern Ethiopia | Abstract PDF |
| Tesfaye Hailu | ||
| Vol 53 (2019) | Challenges and Opportunities of Mango Production and Marketing in Assosa Zone of Benishangul Gumuz Region: Evidence from Ethiopia | Abstract PDF |
| Regasa Dibaba | ||
| Vol 77 (2021) | Changes in Consumer Purchasing Behavior Due to COVID- 19 Pandemic | Abstract PDF |
| Salma. Akter, Taj Ashrafi, Victoria Waligo | ||
| Vol 48 (2018) | Characterizing Smallholder Maize Farmers’ Marketing in Kenya: An Insight into the Intra-Household Gender, Wealth-Status, Educational and Credit Access Dimensions | Abstract PDF |
| Dennis Etemesi Olumeh, Rahma Adam, David Jakinda Otieno, Willis Oluoch-Kosura | ||
| Vol 30 (2016) | Chinese Brands Emerging in Africa | Abstract PDF |
| Aminu Gariba, Yu Jun Ying | ||
| Vol 58 (2019) | Commercialization of Smallholder Pulse Producers in East Gojjam Zone, Ethiopia | Abstract PDF |
| Assefa Tilahun | ||
| Vol 40 (2017) | Conceptualizations and Measurement Issues in Customer Loyalty: A Systematic Literature Review | Abstract PDF |
| Rana Muhammad Shahid Yaqub, Fairol Halim | ||
| Vol 2 (2013) | Conservation Markating:The Case of Vetiver Grass Technology (VGT) in Illu Aba Bora Zone | Abstract PDF |
| Tessema Chekun Awoke | ||
| Vol 11 (2015) | Constraints to Small and Micro Enterprises’ Participation in Public Procurement in Kenya: A Case of Cleaning Services Industry in Nairobi Central Business District | Abstract PDF |
| Francis Ofunya Afande | ||
| Vol 2 (2013) | Consumer Buying Behavior of Mobile Phone Devices | Abstract PDF |
| Mesay Sata | ||
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