Browse Title Index

Issue Title
Vol 77 (2021) Changes in Consumer Purchasing Behavior Due to COVID- 19 Pandemic Abstract   PDF
Salma. Akter, Taj Ashrafi, Victoria Waligo
Vol 48 (2018) Characterizing Smallholder Maize Farmers’ Marketing in Kenya: An Insight into the Intra-Household Gender, Wealth-Status, Educational and Credit Access Dimensions Abstract   PDF
Dennis Etemesi Olumeh, Rahma Adam, David Jakinda Otieno, Willis Oluoch-Kosura
Vol 30 (2016) Chinese Brands Emerging in Africa Abstract   PDF
Aminu Gariba, Yu Jun Ying
Vol 58 (2019) Commercialization of Smallholder Pulse Producers in East Gojjam Zone, Ethiopia Abstract   PDF
Assefa Tilahun
Vol 40 (2017) Conceptualizations and Measurement Issues in Customer Loyalty: A Systematic Literature Review Abstract   PDF
Rana Muhammad Shahid Yaqub, Fairol Halim
Vol 2 (2013) Conservation Markating:The Case of Vetiver Grass Technology (VGT) in Illu Aba Bora Zone Abstract   PDF
Tessema Chekun Awoke
Vol 11 (2015) Constraints to Small and Micro Enterprises’ Participation in Public Procurement in Kenya: A Case of Cleaning Services Industry in Nairobi Central Business District Abstract   PDF
Francis Ofunya Afande
Vol 2 (2013) Consumer Buying Behavior of Mobile Phone Devices Abstract   PDF
Mesay Sata
Vol 3 (2014) Consumer Perception and Attitude on Mobile Phone Market in Tanzania Abstract   PDF
Lyata Ndyali
Vol 4 (2014) Consumer’s Ethnocentricity in Respect to Local and Foreign Brand Preference: An Empirical Research Study in Islamabad, Pakistan Abstract   PDF
Khubaib Azhar, NainTara Sarfarz Raja
Vol 9 (2015) Consumer Willingness toward Counterfeit Products in Pakistan: An Exploratory Study Abstract   PDF
Muhammad Nouman Shafique
Vol 10 (2015) Consumers’ Preferences for Wax Prints for Ceremonial Occasions in the New Juaben Municipality Abstract   PDF
Sarah Daddah, Rose Dogbey, Joseph Osei, Victor Dedume
Vol 10 (2015) Consumer Purchase Behaviour in a Frequently bought product Category: Investigation and measure of Brand loyalty. Abstract   PDF
Vol 12 (2015) Consumer Attitude towards Counterfeit Products: With Reference to Pakistani Consumers Abstract   PDF
Muhammad Zeashan Syed Shahzaib Pirzada, Adnan Haider Muhammad Abbas
Vol 13 (2015) Consumers’ Perception on Online Shopping Abstract   PDF
R. Shanthi, Desti Kannaiah
Zohaib-ur-Rehman Muhammad Ashar Asdull
Vol 15 (2015) Consumer’s Brand Purchase Intention in Emerging Markets Like Pakistan Abstract   PDF
Muhammad Naeem
Vol 32 (2017) Consumers’ Ethnocentrism and Perception of Country-Of-Origin of Automobiles: Evidence from Nigeria Abstract   PDF
Ikaba, Yirakpoa Victoria, Wali Kemkamma, Nwiepe, Naata Michael
Vol 33 (2017) Consumer Response: Examining Religiosity, CSR Attitude, CSR Behaviour of SMEs Executives in Odisha Abstract   PDF
Subash Chandra Nath
Vol 38 (2017) Consumers’ Perception of Online Shopping in Swabi Area Abstract   PDF
Shah Mehran
Vol 43 (2018) Consumers’ Attitudes Towards Imported Shoe Products in Ethiopia Abstract   PDF
Vol 50 (2018) Consumer Awareness of the Right to Truthful Advertising Information in Kenya Abstract   PDF
Hiram M Mucheke
Vol 51 (2018) Consumers’ Shoe Preference: Domestic versus Imported Leather Shoes: Case Study in Addis Ketema Sub-City, Ethiopia Abstract   PDF
Endalew Adamu
Vol 75 (2021) Consumers’ Attitudes towards Online Shopping: A Comparative Study of Male and Female Consumers Abstract   PDF
Tanjil Hossain, Halima Afrin, Razia Sultana, Rokaiya Rosul Itu
Vol 15 (2015) Contemporary Analysis of ADS and Their Impact on Customer Loyalty (Case of Consumable Goods) Abstract   PDF
Ahsan Jamal Baig
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