Browse Title Index

Issue Title
Vol 10 (2015) Consumers’ Preferences for Wax Prints for Ceremonial Occasions in the New Juaben Municipality Abstract   PDF
Sarah Daddah, Rose Dogbey, Joseph Osei, Victor Dedume
Vol 10 (2015) Consumer Purchase Behaviour in a Frequently bought product Category: Investigation and measure of Brand loyalty. Abstract   PDF
Vol 12 (2015) Consumer Attitude towards Counterfeit Products: With Reference to Pakistani Consumers Abstract   PDF
Muhammad Zeashan Syed Shahzaib Pirzada, Adnan Haider Muhammad Abbas
Vol 13 (2015) Consumers’ Perception on Online Shopping Abstract   PDF
R. Shanthi, Desti Kannaiah
Zohaib-ur-Rehman Muhammad Ashar Asdull
Vol 15 (2015) Consumer’s Brand Purchase Intention in Emerging Markets Like Pakistan Abstract   PDF
Muhammad Naeem
Vol 32 (2017) Consumers’ Ethnocentrism and Perception of Country-Of-Origin of Automobiles: Evidence from Nigeria Abstract   PDF
Ikaba, Yirakpoa Victoria, Wali Kemkamma, Nwiepe, Naata Michael
Vol 33 (2017) Consumer Response: Examining Religiosity, CSR Attitude, CSR Behaviour of SMEs Executives in Odisha Abstract   PDF
Subash Chandra Nath
Vol 38 (2017) Consumers’ Perception of Online Shopping in Swabi Area Abstract   PDF
Shah Mehran
Vol 43 (2018) Consumers’ Attitudes Towards Imported Shoe Products in Ethiopia Abstract   PDF
Vol 50 (2018) Consumer Awareness of the Right to Truthful Advertising Information in Kenya Abstract   PDF
Hiram M Mucheke
Vol 51 (2018) Consumers’ Shoe Preference: Domestic versus Imported Leather Shoes: Case Study in Addis Ketema Sub-City, Ethiopia Abstract   PDF
Endalew Adamu
Vol 15 (2015) Contemporary Analysis of ADS and Their Impact on Customer Loyalty (Case of Consumable Goods) Abstract   PDF
Ahsan Jamal Baig
Vol 19 (2016) Contemporary Analysis of Ads and Their Impact on Customer Loyalty (Case of Consumable Goods) Abstract   PDF
Ahsan Jamal Baig
Vol 11 (2015) Content Analysis of Award Winning Advertisements: Search for More Creative Elements Abstract   PDF
Ali Arslan Zaki, Anum Fatima
Vol 16 (2015) Corporate Social Responsibility, Consumption Values and Consumers Choice Behaviour Abstract   PDF
Bahram Kheiri, Masoud lajevardi, Mehdi Mohsenipoor Golmaghani, Sina Fakharmanesh
Vol 29 (2016) Corporate Social Responsibity in the Universities Abstract   PDF
ArvinLucy Onditi
Vol 44 (2018) Corporate Social Responsibility in Purchasing and Firm Performance Abstract   PDF
Chompunoot Duangjan
Vol 10 (2015) Country of Origin Image and It’s Impact on Brand Association, Perceived Quality and Brand Loyalty Abstract   PDF
Erna Listiana
Vol 5 (2014) Coverage Prediction of an AP by using SINR Analysis and Users Density Estimation Abstract   PDF
Twahir Kazema, Kisangiri Michael, Dina Machuve
Vol 12 (2015) Cultural Differences and Marketers’ Response: Consumer Behavior Audit of A Leading Australian Household Brand Abstract   PDF
Mehdad Mamur Mannan, Karen Alexandria Sandip Sarker
Vol 1 (2013) Customer Perception of the Effectiveness of Service Quality Delivery of Islamic Banks in Nigeria: An Evaluation of Jaiz Bank Abstract   PDF
Gambo, Musa K. K.
Vol 4 (2014) Customer loyalty toward Nokia Brand Abstract   PDF
Saba Sattar, IrFan Ali, Alvina Arshad
Vol 5 (2014) Customer Satisfaction in Fast Food Restaurants in Ibadan Metropolis Abstract   PDF
Dipeolu Adewale, Adewuyi Samuel, Ayinla Moradeke, Bakare Adegoke
Vol 10 (2015) Customer Lifetime Value to Managing Marketing Strategies in Financial Services Abstract
Nadia Umair
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