Table of Contents
Articles
| Journal Cover Page | |
| Journal Editor |
| Impact of Product Packaging on Consumer Perception and Purchase Intention | |
| Sadique Hussain Saadat ali, Muhammad Ibrahim Amna Noreen, Sayed Fayaz Ahmad | 1-9 |
| Consumers’ Preferences for Wax Prints for Ceremonial Occasions in the New Juaben Municipality | |
| Sarah Daddah, Rose Dogbey, Joseph Osei, Victor Dedume | 10-18 |
| Country of Origin Image and It’s Impact on Brand Association, Perceived Quality and Brand Loyalty | |
| Erna Listiana | 19-29 |
| Human Resource Management Practices of the Presbyterian Church of East Africa and Organization’s Performance (The Case of PCEA St. Andrews, Nairobi Kenya) | |
| Mathenge Paul Maina, Francis Ofunya Afande | 30-58 |
| Influence of Green Marketing Strategies on Performance of the Kenyan Tea Sector | |
| Ofunya Francis Afande | 59-91 |
| Effects of Brand Personality on Attitudinal and Behavioral Loyalty of Costumers of the Bank of Industry and Mine Branches in Tehran | |
| Mehrdad Bahremand, Negar Mesbahi Jahromi | 92-101 |
| E-Recruitment as a Strategy for Informal Networking: A Case Study of Mobilink | |
| Maria Habib | 102-110 |
| Factors Affecting Customer’s Preferences to Buy Cellular Phone for Local versus International Brands: (A Case Study in Pakistan) | |
| Hajra Arif Shahbaz Ahmed, Muhammad Farrukh | 111-119 |
| Role of Relationship Marketing in Building Customer Loyalty in Services Sector of Pakistan | |
| Muhammad Ahmad Taqadus Bashir | 120-128 |
| Brand Rebuilding – A Tedious Task and High Cost Affair: Special Reference to Central Bank of India Sopore Jammu & Kashmir (J & K) | |
| U I Assad | 129-134 |
| Customer Lifetime Value to Managing Marketing Strategies in Financial Services | |
| Nadia Umair | 135-141 |
| Employee Voice Behavior in Organizations: An Evidence from Pakistan | |
| Masood ul Hassan Ibn-e-hassan Faryal Batool | 142-154 |
| Consumer Purchase Behaviour in a Frequently bought product Category: Investigation and measure of Brand loyalty. | |
| AKOMOLAFE, ABAYOMI A, AKINYELE, Atinuke, OLADIMEJI, Olanrewaju A | 155-159 |
| Examining the relationships between e-Marketing adoption And Marketing Performance of Small and Medium Enterprises in Ghana | |
| Faisal Iddris, Masud Ibrahim | 160-169 |
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ISSN 2422-8451
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