Vol 10 (2015)

Table of Contents


Journal Cover Page PDF
Journal Editor
Impact of Product Packaging on Consumer Perception and Purchase Intention PDF
Sadique Hussain Saadat ali, Muhammad Ibrahim Amna Noreen, Sayed Fayaz Ahmad 1-9
Consumers’ Preferences for Wax Prints for Ceremonial Occasions in the New Juaben Municipality PDF
Sarah Daddah, Rose Dogbey, Joseph Osei, Victor Dedume 10-18
Country of Origin Image and It’s Impact on Brand Association, Perceived Quality and Brand Loyalty PDF
Erna Listiana 19-29
Human Resource Management Practices of the Presbyterian Church of East Africa and Organization’s Performance (The Case of PCEA St. Andrews, Nairobi Kenya) PDF
Mathenge Paul Maina, Francis Ofunya Afande 30-58
Influence of Green Marketing Strategies on Performance of the Kenyan Tea Sector PDF
Ofunya Francis Afande 59-91
Effects of Brand Personality on Attitudinal and Behavioral Loyalty of Costumers of the Bank of Industry and Mine Branches in Tehran PDF
Mehrdad Bahremand, Negar Mesbahi Jahromi 92-101
E-Recruitment as a Strategy for Informal Networking: A Case Study of Mobilink PDF
Maria Habib 102-110
Factors Affecting Customer’s Preferences to Buy Cellular Phone for Local versus International Brands: (A Case Study in Pakistan) PDF
Hajra Arif Shahbaz Ahmed, Muhammad Farrukh 111-119
Role of Relationship Marketing in Building Customer Loyalty in Services Sector of Pakistan PDF
Muhammad Ahmad Taqadus Bashir 120-128
Brand Rebuilding – A Tedious Task and High Cost Affair: Special Reference to Central Bank of India Sopore Jammu & Kashmir (J & K) PDF
U I Assad 129-134
Customer Lifetime Value to Managing Marketing Strategies in Financial Services
Nadia Umair 135-141
Employee Voice Behavior in Organizations: An Evidence from Pakistan PDF
Masood ul Hassan Ibn-e-hassan Faryal Batool 142-154
Consumer Purchase Behaviour in a Frequently bought product Category: Investigation and measure of Brand loyalty. PDF
Examining the relationships between e-Marketing adoption And Marketing Performance of Small and Medium Enterprises in Ghana PDF
Faisal Iddris, Masud Ibrahim 160-169

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ISSN 2422-8451

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