Vol 30 (2016)

Table of Contents


Journal coverpage PDF
Journal Editor
Chinese Brands Emerging in Africa PDF
Aminu Gariba, Yu Jun Ying 1-8
Analysis of Beef Cattle Market Integration in the Case of Wolaita Zone, Southern Ethiopia PDF
Shambel Bekele 9-15
The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan PDF
Ali Falah al-zoubi, Awatif Younis 16-23
Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods PDF
Bo Yang, Jianzhong Chou 32-41
Demonetization of Higher Denomination Banknotes in India and Growth of Mobile Wallet Business Transactions PDF
S. Harish Babu 42-45
A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction PDF
Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail 46-58
The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto 59-68
The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement PDF
Allan Gueye Mane 69-79

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ISSN 2422-8451

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