Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Chinese Brands Emerging in Africa | |
| Aminu Gariba, Yu Jun Ying | 1-8 |
| Analysis of Beef Cattle Market Integration in the Case of Wolaita Zone, Southern Ethiopia | |
| Shambel Bekele | 9-15 |
| The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan | |
| Ali Falah al-zoubi, Awatif Younis | 16-23 |
| Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods | |
| Bo Yang, Jianzhong Chou | 32-41 |
| Demonetization of Higher Denomination Banknotes in India and Growth of Mobile Wallet Business Transactions | |
| S. Harish Babu | 42-45 |
| A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction | |
| Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail | 46-58 |
| The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value | |
| Ismail Razak, Nazief Nirwanto, Boge Triatmanto | 59-68 |
| The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement | |
| Allan Gueye Mane | 69-79 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
Please add our address "contact@iiste.org" into your email contact list.
This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.
Copyright © www.iiste.org