Table of Contents
Articles
| Journal Coverpage | |
| Journal Editor |
| The Effects of Service Recovery Justice from Flight Delays on Value Perception and Satisfaction | |
| Pape Alioune DIOP, Allan Gueye Manė | 1-9 |
| Cause-Related Marketing and Consumer Response: A Study of Nigerian Soft Drink Industry | |
| Onuoha A. Onuoha, Doris Nnenanya | 10-16 |
| Exploratory Study on Consumers’ Motive to Accept Mobile Marketing in the Emerging Market; Tanzania | |
| Wang Xu Hui, Haji, Nuru Maulid, Zhang Yang | 17-29 |
| Role of Celebrity Endorsed Advertisements on Purchase: A Comparative Study of Two Brands in Oman Television | |
| Renjith Kumar.R | 30-36 |
| Assessment of Honey Marketing System and its Value Chain in Three Selected Woredas of Tigray Region, Ethiopia | |
| Atsbaha Hailemariam | 37-47 |
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ISSN 2422-8451
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