Vol 35 (2017)

Table of Contents


Journal Coverpage PDF
Journal Editor
The Effects of Service Recovery Justice from Flight Delays on Value Perception and Satisfaction PDF
Pape Alioune DIOP, Allan Gueye Manė 1-9
Cause-Related Marketing and Consumer Response: A Study of Nigerian Soft Drink Industry PDF
Onuoha A. Onuoha, Doris Nnenanya 10-16
Exploratory Study on Consumers’ Motive to Accept Mobile Marketing in the Emerging Market; Tanzania PDF
Wang Xu Hui, Haji, Nuru Maulid, Zhang Yang 17-29
Role of Celebrity Endorsed Advertisements on Purchase: A Comparative Study of Two Brands in Oman Television PDF
Renjith Kumar.R 30-36
Assessment of Honey Marketing System and its Value Chain in Three Selected Woredas of Tigray Region, Ethiopia PDF
Atsbaha Hailemariam 37-47
Sensitivity of Pricing Strategies and Non-Price Competition of Airline Industry in Promoting Tourism in Sri Lanka (With Special Reference to Inbound Tourist Promotion in Sri Lanka) PDF
Sampath Siriwardena, D.A.C. Silva 48-58

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ISSN 2422-8451

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