Browse Title Index

Issue Title
Vol 20 (2016) E-Ordering and E-Informing on Supply Chain Performance in Retail Marketing Outlets in Kenya Abstract   PDF
Joel Kipkemboi Chepkwony, Charles Lagat
Vol 10 (2015) E-Recruitment as a Strategy for Informal Networking: A Case Study of Mobilink Abstract   PDF
Maria Habib
Vol 70 (2020) Etude exploratoire auprès des enseignes de la grande distribution : Dans Quelle Mesure les Bénéfices des Programmes de Fidélisation Peuvent-Ils Conduire à Une Fidélité à l’enseigne ? Abstract   PDF
Amina LAGZOULI, Pr. Redouane BARZI
Vol 27 (2016) Evaluation of Determinant Awareness Factors for the Purchase Decision of Food Items in Bangladesh: An Empirical Study Abstract   PDF
Dey MOURI, Bhattacharjee DIPANWITA
Vol 27 (2016) Evaluation of Selected Theories as Applicable to Marketing and Consumer Research Abstract   PDF
Onigbinde Isaac Oladepo, Ojo James Olanipekun
Vol 41 (2017) Evaluation of Social Media as Promotional Tools for Small and Medium Enterprises (SMEs) in Yaba, Lagos State, Nigeria Abstract   PDF
Margaret Solo-Anaeto, Law Ojunta, Oyinkansola Lakanu
Vol 12 (2015) Examination the Interrelationships Experiential Marketing, Experiential Value, Purchase Behavior and Their Impact on Customers Loyalty (Case Study: Customers of Hormoz Hotel in Bandar-e-Abbas) Abstract   PDF
Negar Mesbahi Jahromi, Marzieyh Adibzadeh Sakineh Nakhae
Vol 10 (2015) Examining the relationships between e-Marketing adoption And Marketing Performance of Small and Medium Enterprises in Ghana Abstract   PDF
Faisal Iddris, Masud Ibrahim
Vol 40 (2017) Examining the Customer Equity of Retail Clothing Stores in a Bahawalpur Context: Nishat Linen & Sapphire Abstract   PDF
Shafqat Ullah
Vol 60 (2019) Examining Consumer-Purchasing Behaviour Towards Valuable Sportswear Brands: The Social Representation Theory Perspective Abstract   PDF
Yahya Manna
Vol 17 (2015) Explanation of the Relationship between Social, Cultural & Economic Literacies and Strategic Development of Tourism Marketing (Case Study: Incoming Tourists to Kashan, Iran) Abstract   PDF
Mostafa Jafari, Shadi Alinaghi Pour, Omid Mahdie
Vol 15 (2015) Explication of the need for developing Marketing Function of Professional Service Organizations Abstract   PDF
Jonas Ekow Yankah, Donald Kwabena Dadzie
Vol 35 (2017) Exploratory Study on Consumers’ Motive to Accept Mobile Marketing in the Emerging Market; Tanzania Abstract   PDF
Wang Xu Hui, Haji, Nuru Maulid, Zhang Yang
Vol 44 (2018) Exploration of Structure-Conduct-Performance of Coffee Market System in Ethiopia: The Case of Jimma Zone Abstract   PDF
Bizualem Assefa Gashaw
Vol 11 (2015) Exploring Relationship among Factors of Motivation and Performance: Analysis from Private Schools in Khyber Pakhtoon Khawa Abstract   PDF
Muhammad Ibrar, Naveed Ahmad Farha Na, Muhammad Nouman Shafique
Vol 16 (2015) Exploring the Barriers towards the Adoption of Credit Cards Usage in Pakistan Abstract   PDF
Syed Faheem Hasan Bukhari, Zoya Ashraf, Samad Ali Qureshi
Vol 20 (2016) Exploring Service Quality, Switching Barriers and Customer Loyalty: Mediating Role of Switching Barriers Abstract   PDF
Nirbhay Krishna Varshney
Vol 24 (2016) Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration Abstract   PDF
Mulugeta Girma
Vol 28 (2016) Exploring the Missed Opportunity of Moringa Marketing in Dire Dawa City Administration: An Empirical Based Analysis Abstract   PDF
Mulugeta Girma
Vol 30 (2016) Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods Abstract   PDF
Bo Yang, Jianzhong Chou
Vol 40 (2017) Exploring the Relationship between Spectators’ Experience with Sportscape Elements and Propensity to Re-Patronize: Evidence from Addis Ababa Stadium, Ethiopia Abstract   PDF
Temesgen Yitbarek
Vol 61 (2019) Exploring Extended Nomological Network of Antecedents, Moderators, and Consequences of Brand Love Abstract   PDF
Muhammad Asif Khan
Vol 11 (2015) Extent of Adoption of Green Marketing Strategies by the Kenya Tea Firms Abstract   PDF
Francis Ofunya Afande
Vol 1 (2013) Factors That Impacted Customer Retention of Banks. A Study of Recently Acquired Banks in the UPSA Area of Madina, Accra (Specifically Access Bank). Abstract   PDF
Winston Asiedu Inkumsah
Vol 7 (2015) Factors Affecting Fruit Supply in the Market: The Case of Habru Woerda, North Wollo, Ethiopia Regional State, Ethiopia Abstract   PDF
Yimer Ayalew
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