Browse Title Index

Issue Title
Vol 15 (2015) Explication of the need for developing Marketing Function of Professional Service Organizations Abstract   PDF
Jonas Ekow Yankah, Donald Kwabena Dadzie
Vol 35 (2017) Exploratory Study on Consumers’ Motive to Accept Mobile Marketing in the Emerging Market; Tanzania Abstract   PDF
Wang Xu Hui, Haji, Nuru Maulid, Zhang Yang
Vol 44 (2018) Exploration of Structure-Conduct-Performance of Coffee Market System in Ethiopia: The Case of Jimma Zone Abstract   PDF
Bizualem Assefa Gashaw
Vol 11 (2015) Exploring Relationship among Factors of Motivation and Performance: Analysis from Private Schools in Khyber Pakhtoon Khawa Abstract   PDF
Muhammad Ibrar, Naveed Ahmad Farha Na, Muhammad Nouman Shafique
Vol 16 (2015) Exploring the Barriers towards the Adoption of Credit Cards Usage in Pakistan Abstract   PDF
Syed Faheem Hasan Bukhari, Zoya Ashraf, Samad Ali Qureshi
Vol 20 (2016) Exploring Service Quality, Switching Barriers and Customer Loyalty: Mediating Role of Switching Barriers Abstract   PDF
Nirbhay Krishna Varshney
Vol 24 (2016) Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration Abstract   PDF
Mulugeta Girma
Vol 28 (2016) Exploring the Missed Opportunity of Moringa Marketing in Dire Dawa City Administration: An Empirical Based Analysis Abstract   PDF
Mulugeta Girma
Vol 30 (2016) Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods Abstract   PDF
Bo Yang, Jianzhong Chou
Vol 40 (2017) Exploring the Relationship between Spectators’ Experience with Sportscape Elements and Propensity to Re-Patronize: Evidence from Addis Ababa Stadium, Ethiopia Abstract   PDF
Temesgen Yitbarek
Vol 61 (2019) Exploring Extended Nomological Network of Antecedents, Moderators, and Consequences of Brand Love Abstract   PDF
Muhammad Asif Khan
Vol 11 (2015) Extent of Adoption of Green Marketing Strategies by the Kenya Tea Firms Abstract   PDF
Francis Ofunya Afande
Vol 1 (2013) Factors That Impacted Customer Retention of Banks. A Study of Recently Acquired Banks in the UPSA Area of Madina, Accra (Specifically Access Bank). Abstract   PDF
Winston Asiedu Inkumsah
Vol 7 (2015) Factors Affecting Fruit Supply in the Market: The Case of Habru Woerda, North Wollo, Ethiopia Regional State, Ethiopia Abstract   PDF
Yimer Ayalew
Vol 8 (2015) Factors that Influence Organizational Transformation: A Case of Life Insurance Companies in Kenya Abstract   PDF
Francis Ofunya Afande
Vol 9 (2015) Factors Affecting Internal Marketing in Public Universities in Kenya (A Case of Dedan Kimathi University of Technology) Abstract   PDF
Francis Ofunya Afande
Vol 9 (2015) Factors Affecting Levels of Customer Satisfaction in Government Parastatals in Kenya (A Case of Kenya Power) Abstract   PDF
Francis Ofunya Afande
Vol 9 (2015) Factors Affecting Women Career Advancement in the Banking Industry in Kenya (A Case of Kenya Commercial Bank Branches in Nairobi County, Kenya) Abstract   PDF
Francis Ofunya Afande
Vol 10 (2015) Factors Affecting Customer’s Preferences to Buy Cellular Phone for Local versus International Brands: (A Case Study in Pakistan) Abstract   PDF
Hajra Arif Shahbaz Ahmed, Muhammad Farrukh
Vol 11 (2015) Factors Affecting Customer Loyalty of Supermarkets in Nyeri Town, Kenya Abstract   PDF
Francis Ofunya Afande, Kang’arua John
Vol 12 (2015) Factors Influencing Customer Acceptance of Online Banking in Pakistan and the Moderating Effect of Technophobia Abstract   PDF
Samreen Agha Mariam Saeed
Vol 15 (2015) Factors Affecting U.A.E Consumer’s Attitude towards Brand Switching: A Comparative Investigation of Black Berry& Android Phones Abstract   PDF
Salma Bibi
Vol 17 (2015) Factors Leading to Brand Switching in Cellular Phones: A Case of Pakistan Abstract   PDF
Vol 19 (2016) Factors Impacting the Buying Behavior of Housewives towards Hypermarkets in Karachi Abstract   PDF
Rizwan Raheem Ahmed, Mujtaba Zamir Shamil Yazdani, Salahuddin Mehmood
Vol 19 (2016) Factors affecting online shopping behavior of consumers in Pakistan Abstract   PDF
Anum Tariq, Basit Bashir, Muhammad Adnan Shad, Ahmed Zahid Main, Muhammad Ali Dar
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