Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria | |
| Bintu Mustapha | 1-6 |
| Marketing of Agricultural Perishable Products Using Mobile Phones for Improving Rural Income: A Case Study on Shyampur Area of Howrah District of India | |
| Sarbapriya Ray | 7-13 |
| Impact of Celebrity Endorsement on Customer’s Purchase Intention: Evidence from University Students of Karachi | |
| Aurangzeb . | 14-21 |
| Impact of Emotional Ads, Online Ads and Repetition Ads on Customer Buying Behavior | |
| Yasir Karim | 22-27 |
| Interior Atmosphere: Does It Really Have an Impact on Consumer Purchasing Behavior at Self- Serving Convenience Stores? | |
| M. S. Ishar Ali, K. M. Mubarak, ALMA. Shameem | 28-34 |
| Leveraging on Consumer Ethnocentrism: A Potential Strategic Tool for Future Marketers | |
| Sheeraz Tantray | 35-41 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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