Vol 31 (2017)

Table of Contents


Journal coverpage PDF
Journal Editor
Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria PDF
Bintu Mustapha 1-6
Marketing of Agricultural Perishable Products Using Mobile Phones for Improving Rural Income: A Case Study on Shyampur Area of Howrah District of India PDF
Sarbapriya Ray 7-13
Impact of Celebrity Endorsement on Customer’s Purchase Intention: Evidence from University Students of Karachi PDF
Aurangzeb . 14-21
Impact of Emotional Ads, Online Ads and Repetition Ads on Customer Buying Behavior PDF
Yasir Karim 22-27
Interior Atmosphere: Does It Really Have an Impact on Consumer Purchasing Behavior at Self- Serving Convenience Stores? PDF
M. S. Ishar Ali, K. M. Mubarak, ALMA. Shameem 28-34
Leveraging on Consumer Ethnocentrism: A Potential Strategic Tool for Future Marketers PDF
Sheeraz Tantray 35-41

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Please add our address "contact@iiste.org" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright © www.iiste.org