Impact of Emotional Ads, Online Ads and Repetition Ads on Customer Buying Behavior

Abstract

Companies are trying to increase the services for their customers.  The following study examines the impact of emotional ads, online ads and repetition ads on customer buying behavior. This research is conducted to answer the question that whether these ads have impact on customer buying behavior. This study focuses only on telecom sector of Pakistan. The data was collected from three universities of Islamabad Pakistan. Questionnaires were used for collection of data. For the analysis of data Correlation analysis was used. Purpose of current study was to explore the impact of ads on buying behavior of customers in telecom sector of Pakistan. Sample size of current study is 308; Simple convenient sampling method was used to select the respondents from population. Results show that emotional ads, online ads and repetition of ads have positive and significant impact on customer buying behavior in telecom sector of Pakistan. Data was analyzed through SPSS and correlation test has been run to check the relationship of variables.  It has leave room for the future researches in way that they can find the impact of ads on various other factors other than buying behavior in various industry sectors.

Keywords: Emotional Ads, Online Ads, Repetition Ads, Customer Buying Behavior