Effect of Task Oriented and Relational Leadership Style on Employee Performance; Moderating Impact of Communicator Competence

Abstract

The purpose of this paper is to examine the effect of task oriented and relational leadership style on employee performance and moderating effect of communicator competence. Data collected from 200 full time working employees via questionnaires, incorporating leadership style, employee performance and communicator competence. Correlation and regression analysis was than employed to examine the relationship, association and effect  of the variables on each other. Results indicated a strong, positive and significant association between supervisor's communication competence, task and relational leadership styles and employee performance Further regression results specify that task and relational leadership style and communication competence effect employee performance positively and significantly. Results point out that communication competence fails to moderate relationship between Task-oriented leadership and employee performance but interactive effect of communication competence is there in between relational leadership style and employee performance, one important finding is that, results prove that relational leader style combined with communication competence have more effect on employee performance. Current study provides a new aspect to focus for the organizations that is importance of communication competence possessed by the leader to enhance employee performance in achieving organizational tasks and goals. Training and enhancing communicator competence is possible so organizations can plan up training sessions in this regards for managers. Thus organization needs to acknowledge the significance of the research highlighting  leadership from the perspective of communication competence  to maximize employee performance for organization efficiency.

Keywords: Leadership styles, Communicator competence, Employee performance.