Table of Contents
Articles
| An Empirical Analysis of Socio-Economic Profile of the Consumers of the Sugar Free Sweeteners in Chennai City | |
| Balaji.S S.Ramachandran | 1-5 |
| Factors Impacting the Buying Behavior of Housewives towards Hypermarkets in Karachi | |
| Rizwan Raheem Ahmed, Mujtaba Zamir Shamil Yazdani, Salahuddin Mehmood | 6-12 |
| Impact of Labeling and Packaging on Consumer Buying Behavior | |
| Shaista Kamal Khan | 13-21 |
| Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan | |
| Abdul Ghafoor Awan | 22-30 |
| The Analysis of Retail Store’s Attitudes towards Product Attributes of XYZ Brand of Paint and Its Competitors | |
| R. Pujiyono, Ujang Sumarwan, Hartoyo . | 31-44 |
| Contemporary Analysis of Ads and Their Impact on Customer Loyalty (Case of Consumable Goods) | |
| Ahsan Jamal Baig | 45-62 |
| The Implementation of Kredit Usaha Rakyat Granting on Market Traders Who Are the Customers of Bank Rakyat Indonesia in Tawangalun Banyuwangi | |
| Sonny Leksono | 63-69 |
| A Hospital Case Study: The Effect of MCSQ and Cose on Service Performance And Customer Satisfaction | |
| Kokok Adi Prayogo, Widji Astuti, Achmad Firdiansjah | 70-79 |
| Testing for Cointegration and Granger Causality: Evidence from Selected Indigenous Egg Markets in Kenya | |
| Dennis O. Olila, Kenneth Wanjau, Kennedy Pambo, Evans L. Chimoita, Timothy Odipo | 80-94 |
| Factors affecting online shopping behavior of consumers in Pakistan | |
| Anum Tariq, Basit Bashir, Muhammad Adnan Shad, Ahmed Zahid Main, Muhammad Ali Dar | 95-100 |
| Financial Strategy as a Support Mechanism for the Removal and Resolution of Distress in the Nigerian Banking Sector | |
| Nuhu Kabu Maina | 101-119 |
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