Table of Contents
Articles
| Investigating Iran Airline Customers’ Responses in Crisis Situations and Identification of Adopted Strategies | |
| Masoud lajevardi, Ebrahim ghanbari memeshi, Sina Fakharmanesh | 1-8 |
| Effective Factors on Food Companies Brand Equity: Evidence from Iran Food Industry | |
| Masoud lajevardi | 9-15 |
| Consumer’s Ethnocentricity in Respect to Local and Foreign Brand Preference: An Empirical Research Study in Islamabad, Pakistan | |
| Khubaib Azhar, NainTara Sarfarz Raja | 16-21 |
| Customer loyalty toward Nokia Brand | |
| Saba Sattar, IrFan Ali, Alvina Arshad | 22-28 |
| Foreign Direct Investment in Retail Marketing | |
| R. Leelavathi | 29-33 |
| Impact of Brand Origin, Image and Uniqueness on Luxury Purchase Intention: An Empirical Study of Iran’s Luxury Furniture Market | |
| Masoud lajevardi | 34-40 |
| Using Choice Experiments to Understand Visitors Preferences for the Man-Made Lake Ecotourism Services in Terengganu, Malaysia | |
| Wan Nur Hidayah Wan Muhamad, Alias Radam, Mohd Rusli Yacob | 41-50 |
| A study of Retail Display and Impulse Buying Behavior | |
| Sarmistha Sarma | 51-55 |
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