Vol 4 (2014)

Table of Contents


Investigating Iran Airline Customers’ Responses in Crisis Situations and Identification of Adopted Strategies PDF
Masoud lajevardi, Ebrahim ghanbari memeshi, Sina Fakharmanesh 1-8
Effective Factors on Food Companies Brand Equity: Evidence from Iran Food Industry PDF
Masoud lajevardi 9-15
Consumer’s Ethnocentricity in Respect to Local and Foreign Brand Preference: An Empirical Research Study in Islamabad, Pakistan PDF
Khubaib Azhar, NainTara Sarfarz Raja 16-21
Customer loyalty toward Nokia Brand PDF
Saba Sattar, IrFan Ali, Alvina Arshad 22-28
Foreign Direct Investment in Retail Marketing PDF
R. Leelavathi 29-33
Impact of Brand Origin, Image and Uniqueness on Luxury Purchase Intention: An Empirical Study of Iran’s Luxury Furniture Market PDF
Masoud lajevardi 34-40
Using Choice Experiments to Understand Visitors Preferences for the Man-Made Lake Ecotourism Services in Terengganu, Malaysia PDF
Wan Nur Hidayah Wan Muhamad, Alias Radam, Mohd Rusli Yacob 41-50
A study of Retail Display and Impulse Buying Behavior PDF
Sarmistha Sarma 51-55

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Please add our address "contact@iiste.org" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright © www.iiste.org