Browse Title Index


 
Issue Title
 
Vol 40 (2017) Exploring the Relationship between Spectators’ Experience with Sportscape Elements and Propensity to Re-Patronize: Evidence from Addis Ababa Stadium, Ethiopia Abstract   PDF
Temesgen Yitbarek
 
Vol 61 (2019) Exploring Extended Nomological Network of Antecedents, Moderators, and Consequences of Brand Love Abstract   PDF
Muhammad Asif Khan
 
Vol 11 (2015) Extent of Adoption of Green Marketing Strategies by the Kenya Tea Firms Abstract   PDF
Francis Ofunya Afande
 
Vol 1 (2013) Factors That Impacted Customer Retention of Banks. A Study of Recently Acquired Banks in the UPSA Area of Madina, Accra (Specifically Access Bank). Abstract   PDF
Winston Asiedu Inkumsah
 
Vol 7 (2015) Factors Affecting Fruit Supply in the Market: The Case of Habru Woerda, North Wollo, Ethiopia Regional State, Ethiopia Abstract   PDF
Yimer Ayalew
 
Vol 8 (2015) Factors that Influence Organizational Transformation: A Case of Life Insurance Companies in Kenya Abstract   PDF
Francis Ofunya Afande
 
Vol 9 (2015) Factors Affecting Internal Marketing in Public Universities in Kenya (A Case of Dedan Kimathi University of Technology) Abstract   PDF
Francis Ofunya Afande
 
Vol 9 (2015) Factors Affecting Levels of Customer Satisfaction in Government Parastatals in Kenya (A Case of Kenya Power) Abstract   PDF
Francis Ofunya Afande
 
Vol 9 (2015) Factors Affecting Women Career Advancement in the Banking Industry in Kenya (A Case of Kenya Commercial Bank Branches in Nairobi County, Kenya) Abstract   PDF
Francis Ofunya Afande
 
Vol 10 (2015) Factors Affecting Customer’s Preferences to Buy Cellular Phone for Local versus International Brands: (A Case Study in Pakistan) Abstract   PDF
Hajra Arif Shahbaz Ahmed, Muhammad Farrukh
 
Vol 11 (2015) Factors Affecting Customer Loyalty of Supermarkets in Nyeri Town, Kenya Abstract   PDF
Francis Ofunya Afande, Kang’arua John
 
Vol 12 (2015) Factors Influencing Customer Acceptance of Online Banking in Pakistan and the Moderating Effect of Technophobia Abstract   PDF
Samreen Agha Mariam Saeed
 
Vol 15 (2015) Factors Affecting U.A.E Consumer’s Attitude towards Brand Switching: A Comparative Investigation of Black Berry& Android Phones Abstract   PDF
Salma Bibi
 
Vol 17 (2015) Factors Leading to Brand Switching in Cellular Phones: A Case of Pakistan Abstract   PDF
HIRA ASHFAQ
 
Vol 19 (2016) Factors Impacting the Buying Behavior of Housewives towards Hypermarkets in Karachi Abstract   PDF
Rizwan Raheem Ahmed, Mujtaba Zamir Shamil Yazdani, Salahuddin Mehmood
 
Vol 19 (2016) Factors affecting online shopping behavior of consumers in Pakistan Abstract   PDF
Anum Tariq, Basit Bashir, Muhammad Adnan Shad, Ahmed Zahid Main, Muhammad Ali Dar
 
Vol 23 (2016) Factors Affecting Farmers’ Coffee Market Outlet Preference in Southwest Ethiopia: Survey Result of Coffee Potential Districts of Jimma Zone Abstract   PDF
Solomon Asefa
 
Vol 27 (2016) Factors Influencing Customers Buying Behavior Abstract   PDF
A. ANANDA KUMAR
 
Vol 34 (2017) Factors Affecting Milk Market Supply and Level of Supply by Smallholder Milk Producers: The Case of Dessie Zuria District, South Wollo Zone, Ethiopia Abstract   PDF
Ali Tegegne
 
Vol 34 (2017) Factors Affecting Onion Market Outlet Choices in Ejere District, West Shoa Zone, Oromia Region of Ethiopia Abstract   PDF
Addisu Hailu
 
Vol 36 (2017) Factors Influencing Customer Satisfaction in Retail Malls in Hyderabad: A Study Abstract   PDF
Gaurav Bhatt
 
Vol 39 (2017) Factors Affecting Impulse Buying Behaviors in Shopping Malls: Evidence from Bahawalpur Region, Pakistan Abstract   PDF
Anmol Rasheed
 
Vol 42 (2018) Factors Influencing Online Purchasing Intention: The Mediation Role of Consumer Attitude Abstract   PDF
K.C. Koththagoda, H.M.R.P. Herath
 
Vol 44 (2018) Factors Affecting Consumers' Attitudes Towards SMS Advertising Abstract   PDF
Abdelrahim Qousa, Rushdy Wady
 
Vol 44 (2018) Factors Influencing on the Mothers’ Brand Choice in Baby Milk Formula: A Study in Vavuniya District, Sri Lanka Abstract   PDF
Pavithra S
 
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