Browse Title Index


 
Issue Title
 
Vol 29 (2016) Green Marketing and Consumer Satisfaction Abstract   PDF
ArvinLucy Onditi
 
Vol 49 (2018) Hedonic Analysis of Edible Winged Termites Prices in Kenya Abstract   PDF
Carolyne Kisaka, Oscar Ayuya, George Owuor
 
Vol 53 (2019) Hide and Skin Value Chain in Ethiopia Abstract   PDF
Tilahun Kenea
 
Vol 42 (2018) Highlighting the Impact of Electronic Marketing Practices (EMP) on the Performance of SME’s Operating in Least Developed Countries: Evidence from the SME’s Operating in Pakistan Abstract   PDF
Muhammad Faisal Sultan
 
Vol 48 (2018) Honey Marketing in Ada Berga District West Shoa Zone, Oromia Regional State, Ethiopia Abstract   PDF
Etenesh Mekonnen
 
Vol 29 (2016) Household Dairy Production System, Marketing and Constraints in Ethiopia Abstract   PDF
Matawork Milkias Gobena
 
Vol 44 (2018) How A Born Global Firm Does Its International Marketing Through Social Media Abstract   PDF
Anayat Ali
 
Vol 68 (2020) How Consumers’ Make Purchase Decisions with the Use of Reference Points Abstract   PDF
Theodore Tarnanidis, Nana Owusu-Frimpong, Sonny Nwankwo
 
Vol 10 (2015) Human Resource Management Practices of the Presbyterian Church of East Africa and Organization’s Performance (The Case of PCEA St. Andrews, Nairobi Kenya) Abstract   PDF
Mathenge Paul Maina, Francis Ofunya Afande
 
Vol 1 (2013) Impact of Country-of-Origin on Product Purchase Decision. Abstract   PDF
Asad Javed, Syed Amjad Farid Hasnu
 
Vol 4 (2014) Impact of Brand Origin, Image and Uniqueness on Luxury Purchase Intention: An Empirical Study of Iran’s Luxury Furniture Market Abstract   PDF
Masoud lajevardi
 
Vol 6 (2015) Impact of Entrepreneurship Education on Intention and Desire for Venture Creation: An Empirical Study of Entrepreneurs and Non Entrepreneur Graduates Abstract   PDF
Muhammad Ilyas, Ayesha Zahid, Muhammad Rafiq
 
Vol 10 (2015) Impact of Product Packaging on Consumer Perception and Purchase Intention Abstract   PDF
Sadique Hussain Saadat ali, Muhammad Ibrahim Amna Noreen, Sayed Fayaz Ahmad
 
Vol 11 (2015) Impact of Personal Branding on Career Development in Pakistan Abstract   PDF
Anum Fatima, Ali Arslan Zaki
 
Vol 11 (2015) Impact of Employees’ Empowerment, Participation & Socialization on Organizational Success Abstract   PDF
Muhammad Riaz Khan Farooq Jan, Irfanullah Khan Sattar Khan, Naveed Saif
 
Vol 12 (2015) Impact of Brand Extension and Brand Image on Brand Equity Abstract   PDF
Fatima Sajjad Fatima Sajjad, Muhammad Ibrahim Shahid Iqbal
 
Vol 12 (2015) Impact of Consumer’s Loyalty and Attachment on Brand Equity (A of Beverage Sector of Pakistan) Abstract   PDF
Fatima sajjad
 
Vol 12 (2015) Impact of Brand Awareness and Loyalty on Brand Equity Abstract   PDF
Muhammad Asif
 
Vol 14 (2015) Impact of Participative Decision Making and Demographic Characteristics on Job Performance of University Academic Staff: Evidence from Universiti Utara Malaysia Abstract   PDF
Ruswiati Surya saputra, Kashif Akram Muhammad Aliyan Perkasa
 
Vol 14 (2015) Impact of Brand positioning strategies on consumer standpoint (A consumer’s Perception) Abstract   PDF
Muhammad Azmat Abdul Sami Lakhani
 
Vol 15 (2015) Impact of Applying of Ansoff Model on Marketing Performance for Saudi Foodstuff Companies Abstract   PDF
Ghaleb M. Al-Bostanji
 
Vol 15 (2015) Impact of Online Marketing Practices on E- Business Models in India: Choice as a Determinant Abstract   PDF
Neeraj Mathur Archi Mathur
 
Vol 15 (2015) Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan Abstract   PDF
Faheem Ahmed
 
Vol 15 (2015) Impact of Customer Satisfaction, Service Quality, Brand Image on Purchase Intention Abstract   PDF
Waqas Mehmood Waqas Mehmood
 
Vol 16 (2015) Impact of Celebrity Endorsement on Consumer Buying Behavior Abstract   PDF
Rizwan Raheem Ahmed, Sumeet Kumar Seedani, Manoj Kumar Ahuja, Sagar Kumar Paryani
 
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