Table of Contents
Articles
| The Impact of Environmental Knowledge, Attitudes, and Trust in Sustainability Claims on Consumer Purchase Intentions for Eco-Friendly Products | |
| Bukola B. Oluwade, Ashagre A. Yigletu | 1-11 |
| The Effect of Tourism Service Marketing Mix on Tourist destination loyalty: The Mediating Role of Perceived Destination’s Market Competitiveness in Ethiopia | |
| Getie Andualem Imiru | 12-39 |
| Member Psychological Ownership and Sustainability of Urban Primary Consumer Cooperative Societies in Ethiopia | |
| Getachew Yitbarek | 40-55 |
| Role of national culture for digital transformation strategy implementation: The case of Ethiopian SME | |
| Hailemariam Kebede | 56-60 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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