Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Analysis Market Efficiency of Honey in Case of Abay Chomen District, Oromia Regional State, Ethiopia | |
| Amanuel Zewdie | 1-12 |
| Social Marketing: The Family Planning Experience in Ethiopia | |
| Demeke Afework | 13-18 |
| Conceptualizations and Measurement Issues in Customer Loyalty: A Systematic Literature Review | |
| Rana Muhammad Shahid Yaqub, Fairol Halim | 19-25 |
| Examining the Customer Equity of Retail Clothing Stores in a Bahawalpur Context: Nishat Linen & Sapphire | |
| Shafqat Ullah | 26-32 |
| The Role of Marketing Strategy for Sales Volume: A Case Study on Ethiopian Textile Firms, Ethiopia | |
| Nigist Kelemu | 33-42 |
| Antecedents of Algerian Consumers’ Brand Loyalty: Testing a Structural Model of Mobile Service Providers’ Customers | |
| Sidi Mohammed Benachenhou, Ali Izenasni, Benallel Guerrich | 43-51 |
| An Evaluation of the Management of Customer Experiences by Commercial Banks in Zimbabwe | |
| Douglas Chiguvi, Kudzanai Charity Muchuchuti | 52-65 |
| Measuring New Product Adoption in Uganda | |
| Ahmad Walugembe, Joseph Ntayi, Muhammad Ngoma, Geoffrey Bakunda, Timothy Esemu | 66-79 |
| Exploring the Relationship between Spectators’ Experience with Sportscape Elements and Propensity to Re-Patronize: Evidence from Addis Ababa Stadium, Ethiopia | |
| Temesgen Yitbarek | 80-87 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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