Analysis Market Efficiency of Honey in Case of Abay Chomen District, Oromia Regional State, Ethiopia

Abstract

The aim of the study was, to analysis the structure of production costs and determines profitability of the production and to evaluate structure-conduct-performance of honey marketing. The primary data were generated by individual interview and group discussions using pre-tested semi structured questionnaires and checklists. This was supplemented by secondary data collected from different published and unpublished sources. The main market actors for honey marketing of the District during the survey period were honey collectors, retailers and consumers. Besides, a significant amount of honey produced is channeled directly to consumers from producers (56.61%). About 28.47% of total gross marketing margin was added to honey price when it reaches the final consumer at the Fincha, Fincha Sugar factory, Shambu and Migiru marketing centers by honey collectors and retailers. Out of the total gross marketing margin 13.15% was gross margin of honey collectors, while 15.32% was that of retailers.

Keywords:-profitability, supply, honey, conduct, collectors. retailers, consumer