Browse Title Index


 
Issue Title
 
Vol 63 (2019) Impact of Service Quality on Customer Satisfaction in Insurance Companies: A Study Conducted on Wolaita Zone Abstract   PDF
Dawit Dalega
 
Vol 64 (2020) Impact of One Stop Shops on Consumer Buying Pattern Abstract   PDF
Baseera Hashmi
 
Vol 49 (2018) Improvement of Indonesia Local Product Sale Value Based On Enthnocentrism Behavior Abstract   PDF
Ronald ., Amelia ., Yolanda Soedibyo
 
Vol 17 (2015) Impulse Buying Behaviour and Demographic Analysis among University of Calabar Students, Nigeria Abstract   PDF
EBITU, EZEKIEL TOM
 
Vol 17 (2015) Inflationary Trend in Basic Amenities in Ibadan Oyo State, Nigeria using Price Indices Abstract   PDF
Ojo J. F., Ayoola F.J
 
Vol 6 (2015) Influence of Behavioural Training on Interpersonal Competence with Reference to Generation X Managers Abstract   PDF
S. Ganesan, R. Krishnamurthi
 
Vol 8 (2015) Influence of Corporate Social Responsibility on Customer Choice: A Survey of Selected Commercial Banks in Nairobi Abstract   PDF
Francis Ofunya Afande
 
Vol 9 (2015) Influence of Price on Consumer Behavior in Motor Cycle Industry (With Special Reference to Hero Honda, Bajaj and TVS Companies, Andhrapradesh, India) Abstract   PDF
M.VIJAY KUMAR, S.CHAND BASHA, Dasari. Pandurangarao
 
Vol 10 (2015) Influence of Green Marketing Strategies on Performance of the Kenyan Tea Sector Abstract   PDF
Ofunya Francis Afande
 
Vol 27 (2016) Influence of Interactional Justice Strategy on Recovery Satisfaction among Customers of Mobile Money Services in Kenya Abstract   PDF
Catherine Ngahu, Francis Kibera, Peter Kobonyo
 
Vol 32 (2017) Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya Abstract   PDF
Rachael Wairimu Macharia, Francis N. Kibera, J. N. Munyoki, Mary .W. Kinoti
 
Vol 43 (2018) Influence of Microfinance Banks’ Service Quality Dimensions on Customers’ Satisfaction in South-south, Nigeria Abstract   PDF
Ugbaja, Ifeoma, Mary, Abdulkarim, Musa
 
Vol 44 (2018) Influence of Brand Assets on the Choice Criteria of FMCG Products Among Bcom Students of the University of Nairobi Abstract   PDF
Justus M Munyoki, Lydia Kerubo Mwai
 
Vol 49 (2018) Influences of Autocratic Leadership Style, Work Motivation and Work Discipline on Employee Performance (Case Study at PT. Elite Prima Hutama Building Management Mall Kota Kasablanka 2017 Abstract   PDF
Ryani Dhyan Parashakti, Fitria Afifah
 
Vol 51 (2018) Influence of Brand Management Practices on Customer Satisfaction among Universities in Kenya Abstract   PDF
Stephen Maore, Justus Munyoki, Mary Kinoti, Joseph Owino
 
Vol 55 (2019) Influence of Demographic Variables on Consumer Ethnocentrism: Case of Rajasthan, India Abstract   PDF
Khushbu Agarwal
 
Vol 54 (2019) Innovation in Repackaging Can Change the Whole Perception on the Product Abstract   PDF
Zoha Raza, Danish Ahmed Siddiqui
 
Vol 39 (2017) Integrating Logistics Management through Warehousing and Inventory Management to Spawn High Market Share and Profitability Abstract   PDF
Karibo Benaiah Bagshaw
 
Vol 1 (2013) Interactive Effects of Performance Appraisals on Employees’ Motivation in Pakistani Banking Sector Abstract
Ahmed Mohammed
 
Vol 57 (2019) Intercity Bus Passengers’ Perception and Response to In-Vehicle Medication Drug Hawking Abstract   PDF
Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Emeka Odogwu, Kobimdi Cordelia Umeh
 
Vol 31 (2017) Interior Atmosphere: Does It Really Have an Impact on Consumer Purchasing Behavior at Self- Serving Convenience Stores? Abstract   PDF
M. S. Ishar Ali, K. M. Mubarak, ALMA. Shameem
 
Vol 26 (2016) Internal Branding among SMEs and Employees’ Supporting Behaviours in Ghana Abstract   PDF
Hayford Amegbe
 
Vol 4 (2014) Investigating Iran Airline Customers’ Responses in Crisis Situations and Identification of Adopted Strategies Abstract   PDF
Masoud lajevardi, Ebrahim ghanbari memeshi, Sina Fakharmanesh
 
Vol 17 (2015) Investigating Relationship between Brand Image, Price Discount and Purchase Intention Abstract   PDF
Farshad Faezy Razy, Masoud Lajevardi
 
Vol 22 (2016) Investigating the Sensorial Marketing Methods in UK Clothing Retail Sector Abstract   PDF
Muhammad Sajid Saeed, Mahsan Alsaiary, Iffat Batool
 
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