| Issue | Title | |
| Vol 53 (2019) | Hide and Skin Value Chain in Ethiopia | Abstract PDF |
| Tilahun Kenea | ||
| Vol 42 (2018) | Highlighting the Impact of Electronic Marketing Practices (EMP) on the Performance of SME’s Operating in Least Developed Countries: Evidence from the SME’s Operating in Pakistan | Abstract PDF |
| Muhammad Faisal Sultan | ||
| Vol 48 (2018) | Honey Marketing in Ada Berga District West Shoa Zone, Oromia Regional State, Ethiopia | Abstract PDF |
| Etenesh Mekonnen | ||
| Vol 29 (2016) | Household Dairy Production System, Marketing and Constraints in Ethiopia | Abstract PDF |
| Matawork Milkias Gobena | ||
| Vol 44 (2018) | How A Born Global Firm Does Its International Marketing Through Social Media | Abstract PDF |
| Anayat Ali | ||
| Vol 68 (2020) | How Consumers’ Make Purchase Decisions with the Use of Reference Points | Abstract PDF |
| Theodore Tarnanidis, Nana Owusu-Frimpong, Sonny Nwankwo | ||
| Vol 10 (2015) | Human Resource Management Practices of the Presbyterian Church of East Africa and Organization’s Performance (The Case of PCEA St. Andrews, Nairobi Kenya) | Abstract PDF |
| Mathenge Paul Maina, Francis Ofunya Afande | ||
| Vol 1 (2013) | Impact of Country-of-Origin on Product Purchase Decision. | Abstract PDF |
| Asad Javed, Syed Amjad Farid Hasnu | ||
| Vol 4 (2014) | Impact of Brand Origin, Image and Uniqueness on Luxury Purchase Intention: An Empirical Study of Iran’s Luxury Furniture Market | Abstract PDF |
| Masoud lajevardi | ||
| Vol 6 (2015) | Impact of Entrepreneurship Education on Intention and Desire for Venture Creation: An Empirical Study of Entrepreneurs and Non Entrepreneur Graduates | Abstract PDF |
| Muhammad Ilyas, Ayesha Zahid, Muhammad Rafiq | ||
| Vol 10 (2015) | Impact of Product Packaging on Consumer Perception and Purchase Intention | Abstract PDF |
| Sadique Hussain Saadat ali, Muhammad Ibrahim Amna Noreen, Sayed Fayaz Ahmad | ||
| Vol 11 (2015) | Impact of Personal Branding on Career Development in Pakistan | Abstract PDF |
| Anum Fatima, Ali Arslan Zaki | ||
| Vol 11 (2015) | Impact of Employees’ Empowerment, Participation & Socialization on Organizational Success | Abstract PDF |
| Muhammad Riaz Khan Farooq Jan, Irfanullah Khan Sattar Khan, Naveed Saif | ||
| Vol 12 (2015) | Impact of Brand Extension and Brand Image on Brand Equity | Abstract PDF |
| Fatima Sajjad Fatima Sajjad, Muhammad Ibrahim Shahid Iqbal | ||
| Vol 12 (2015) | Impact of Consumer’s Loyalty and Attachment on Brand Equity (A of Beverage Sector of Pakistan) | Abstract PDF |
| Fatima sajjad | ||
| Vol 12 (2015) | Impact of Brand Awareness and Loyalty on Brand Equity | Abstract PDF |
| Muhammad Asif | ||
| Vol 14 (2015) | Impact of Participative Decision Making and Demographic Characteristics on Job Performance of University Academic Staff: Evidence from Universiti Utara Malaysia | Abstract PDF |
| Ruswiati Surya saputra, Kashif Akram Muhammad Aliyan Perkasa | ||
| Vol 14 (2015) | Impact of Brand positioning strategies on consumer standpoint (A consumer’s Perception) | Abstract PDF |
| Muhammad Azmat Abdul Sami Lakhani | ||
| Vol 15 (2015) | Impact of Applying of Ansoff Model on Marketing Performance for Saudi Foodstuff Companies | Abstract PDF |
| Ghaleb M. Al-Bostanji | ||
| Vol 15 (2015) | Impact of Online Marketing Practices on E- Business Models in India: Choice as a Determinant | Abstract PDF |
| Neeraj Mathur Archi Mathur | ||
| Vol 15 (2015) | Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan | Abstract PDF |
| Faheem Ahmed | ||
| Vol 15 (2015) | Impact of Customer Satisfaction, Service Quality, Brand Image on Purchase Intention | Abstract PDF |
| Waqas Mehmood Waqas Mehmood | ||
| Vol 16 (2015) | Impact of Celebrity Endorsement on Consumer Buying Behavior | Abstract PDF |
| Rizwan Raheem Ahmed, Sumeet Kumar Seedani, Manoj Kumar Ahuja, Sagar Kumar Paryani | ||
| Vol 16 (2015) | Impact of Product Packaging on Consumers Buying Behavior: Evidence from Karachi | Abstract PDF |
| Mahera Mazhar, Sayeda Daud, Sana Arz Bhutto, Muhammad Mubin | ||
| Vol 16 (2015) | Impact of the Product Packaging on the Consumer Buying Behavior | Abstract PDF |
| Muhammad Amin, Muhammad Imran, Nasir Abbas, Urfa Rauf | ||
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