Impact of Personal Branding on Career Development in Pakistan

Anum Fatima, Ali Arslan Zaki


Impression Management (IM) is well demarcated procedure through which individuals try to power the descriptions and opinions, which people perceive about them. Individuals ought to be thoughtful and vigilant in using IM schemes as it also involves the danger possibility that this would be observed destructively, on behalf of each anticipated appearance there is parallel unwanted appearance at stake. Impression management is an individualistic approach. Everyone has opportunity to be a trademark, if Impression management applied correctly can transform any individual into success in any field. The behavior of Impression management must not merely be understood as un-functional inside corporate world settings, this could too attain organizational objectives.The study was carried out through survey instrument, which was developed around five IM tactics. An analysis of about 189 professionals serving in different public and private universities locating in Islamabad and Rawalpindi. The gathered data was analyzed using descriptive and correlation analyses which revealed interesting trends related with impression management, career development and glass ceiling. The insights developed through this study are useful to many stakeholders in the local context, including professionals especially for women and minorities

Keywords: Career Development, impression management/personal branding, glass ceiling, self-promotion, ingratiation, exemplification, supplication. Intimidation

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