Honey Marketing in Ada Berga District West Shoa Zone, Oromia Regional State, Ethiopia

Abstract

The study was carried out to analyze the productivity of honey marketing in Ada berga District. The study examines honey marketing channel to intend to provide systematic knowledge of the flow of honey trading from its origin to the final. Purposive sampling technique was used to select 160 beekeepers. The data were analyzed with percentage, frequency distribution and mean model. The findings revealed that 18.1% in the high land, 54.4% in the mid land and 20% of the beekeepers were male, 6.6% in the mid land and 1% in the low land were females. 5.6 %in the high land, 10% in the mid land and 8.1% in the low land were under the age range of 15 to 30, whereas 38.1% in mid land and 7.5% both in the high land and low land were in the age range from 31 to 50 and 13.8% in the mid land, 5% in the low land and 4.4% in the high land were above 50 years old respectively. Also, 17.5% of beekeepers used their honey for home consumption and 81.5% of beekeepers supply their honey for marketing. Ada Berga has no district level and village level market center to sell honey. The major actors in the honey value chain in the study area are producers, tej house, consumers and honey Wholesalers. Producers are mainly smallholder farmers who supply their honey to tej house, wholesalers and consumers.  It was recommended that the government should Link beekeepers to the market chain.

Keywords; Honey marketing, Beekeepers, Honey trading