Impact of Consumer’s Loyalty and Attachment on Brand Equity (A of Beverage Sector of Pakistan)

Abstract

The intention of this research is to evaluate factors influence on the brand equity specifically to know the impact of consumer’s loyalty and attachment on brand equity. The research is composed of primary data, the population of this research consists on the different Educational, industrial, and commercial sector for conducting research. For gathering the response of respondents, the 200 questionnaires were distributed among the respondents on the different places. For interpreting the research result, we draw the correlation and regression analysis by using of SPSS software and frequency distribution are used. The research results indicate that there is positive relationship between the dependent and independent variables. The research results also showed that the independent variables influence the dependent variable. This research will be helpful commercial sector and managers to redesign their strategies in order to get customer loyalty and capture maximum potential customers.

Keywords: consumer’s loyalty, attachment with brand, brand equity